When it comes to corporate video, there is a delicate balance between two often-competing agendas – the desire to create a cinematic masterpiece and the desire to force-feed an organizational message. The pinpoint balance is to nail the messaging while captivating the audience.
Our intertwined backgrounds of broadcast journalism, corporate communications and the creative arts enable us to deliver content that people actually want to watch – and is on-message. These are real, human stories about real, human businesses.
We guide the customer from beginning to end – the beginning being that the company has a business problem that can be partially or fully solved with video and the end being a tangible video product that produces action.
Dating back as long as I can remember, I wanted to be a sports reporter in Wisconsin. My father and grandfather were sportscasters in Milwaukee, and I wanted to carry on the family tradition. I’ll never forget the feeling (nervous, mostly) of my first live shot on a statewide professional football pregame show. The job was a dream come true, and it challenged me to articulate an athlete’s story in a way that the average viewer would want to watch.
I carried on for about 10 years, and while I loved the thrill of covering local and national sporting events, the job just didn’t fulfill me as much as I always dreamed it would.
At age 32, I switched careers and entered the world of corporate communications. I loved it. I really enjoyed learning about business – how things work, how decisions are made and how to help gain alignment and excitement among thousands of stakeholders. While I loved the company, my coworkers and my job, there was just something inside me that was yearning for something different.
I prayed about it for a long time, and I felt moved to start my own business. I wasn’t totally clear on what the business would be, but I felt blessed with the ability to help tell a business’s story – whether large or small – and I really wanted to help other people make a connection with their audience.
I bought a used camera and pieced together a cheap gear kit and offered a free video to anyone in exchange for my being able to use it in a portfolio. I showed up to a bar/restaurant in De Pere on a Saturday morning to shoot my first video… and immediately, I knew with absolute certainty this is what I wanted to do for the rest of my life. The owner put the video on Facebook, and more than 100k views later, he told me they saw a sizeable bump in sales. I figured I had something to work with.
I was a little (a lot) scared, but I took the leap and launched my own business with a lot of very expensive equipment sitting on a plastic folding table in my unfinished basement. I shortly realized, thanks in part to some great mentors, that I wanted to grow the business to heights I never considered. I quickly found that I absolutely love leading people and processes to achieve a greater goal.
Born and raised on Lake Superior, I have a big appreciation for the outdoors and the creative arts. I ventured a few hours south to study film and design in college, and eventually landed myself a full-time gig in a city with a Target, a true sign of success where I come from. I’ve always loved video whether it was blockbuster movies or television. We grew up with a camera that could record on VHS tapes, and I have fond memories of “acting” in my brother’s heist film. I was 5. I find that my strengths shine in the details, so when you bring us your vision, count on me to focus on the techniques and craft to make it come together. I can’t wait to work with you!
I have lived in Green Bay my entire life, outside of attending a prestigious media program in Washington, D.C., which helped kickstart my passion for video production. Whether it is thinking about how to shoot something in a unique way or finding a creative way to edit a video piece, each job is different and I thrive on being able to have the creative freedom to produce a video that nobody has seen before. I am a self-motivated person, always looking to improve my skills and learn new programs or video techniques, but most importantly, I appreciate the mentorship of my coworkers. Together we produce action but have fun at the same time and that combination makes for a work environment that I love to be a part of.