6 Benefits of Product Demo Videos for Marketing

6 Benefits of Product Demo Videos for Marketing
Blog, Marketing
On:Sep 13, 2022

6 Benefits of Product Demo Videos for Marketing

When it comes to marketing your products, sometimes a picture is worth a thousand words. But when it comes to showing off the features and benefits of your products, nothing beats product demo video production

In this blog post, we will discuss six reasons why product demo videos are so effective for marketing. If you are looking to boost your marketing efforts, then you need to start using product demo videos!

What Is a Product Demo Video?

A product demonstration video is a type of video that is used to show how a certain product works. It is usually produced by the company that makes the product in order to show potential customers how it works and what it can do. Product demonstration videos can be very helpful when trying to sell a product, as they can give people a better idea of what they are buying.

They can also be used to show off new features of a product or to show how to use a product in a different way. However, not all product demonstration videos are created equally. Some are more helpful than others, and some are just downright boring. If you want to create the best product demo video, make sure it is interesting and informative, or your demo presentations may just end up turning people away from your product.

6 Benefits of Product Demo Videos

Now that we know what product demonstration videos are, let’s discuss why they can be so beneficial for marketing.

1. Satisfy Your Potential Customers’ Curiosity

When someone sees your product for the first time, they are going to have a lot of questions. How does it work? What is it made of? What can it do? A product demo video can answer all of these questions and more through what’s known as “demonstration marketing”.

2. Attract More Buyers

Product demos are an excellent way to attract more buyers. People are visual learners, and seeing your product in action can be much more convincing than just reading about it or looking at pictures.

If you can get potential customers to watch your product demo video, you’re much more likely to convert them into actual buyers. And your video can be posted on a variety of different platforms, such as your website, social media, and even YouTube.

Demonstration marketing
Demonstration marketing

3. Explain the Product’s Key Features

When you’re trying to sell a product, it is important to focus on its key features. And what better way to do this than with a product demo video? You can show potential customers exactly how your product works and what makes it special.

4. Better Social Media Marketing

Social media is a powerful marketing tool, and product demo videos can be an excellent way to take advantage of it. Posting demo videos on social media can help you reach a wider audience and promote your product in a more engaging way.

People are more likely to watch a video than read a long post, so make sure to take advantage of this when marketing on social media.

5. Save Time for Sales Reps

If you have sales reps who are responsible for selling your product, the best product demo videos can save them time. Instead of having to explain the product to each customer individually, they can just direct them to your video. These sales demos free up time for your sales reps so that they can focus on other tasks, and it also ensures that each customer receives the same information about your product.

6. Prove that Your Product Actually Does What It Says

In today’s world, it can be hard to trust that a product does what it should. There are so many products on the market that make big promises but don’t deliver. This is where product demos can come in handy.

Showing your product in action during the demo presentations can help to prove to potential customers that it truly does what you say it does. This can be the difference between making a sale and losing a customer.

Product demonstration
Product demonstration


As you can see, there are many benefits of using product demo videos for marketing. If you’re not already using them, we highly recommend you to start. They can help increase sales and attract more buyers. Not to mention, they can also save time for your sales reps and prove that your product honestly does what it says.

Unless you’re already in the video production space and know how to make a product demo video yourself, you should let professionals take care of this for you. Demo video production in Wisconsin is best done by Gillespie Productions.

Contact us today!