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Company Overview Video

Company Overview Video

We often hear from clients who are looking to increase awareness about what they actually, what they produce and what they’re all about as people.
These are statements we hear frequently. You could go with a boring 30-minute presentation or give a folder of information (who reads these?). What we’ve found over and over and over is that a tightly produced 2-3 minute company overview video is the most powerful, concise and consistent way to give your audience a general understanding of your company.

So… are all company overview videos the same?

There are plenty of different types of marketing videos that fall into this category. Here are some examples:
What is a company overview video?

What is a company overview video?

Company overview videos are nothing new, but we’ll challenge you to rethink how you might view them. Instead of a stiff voiceover, keyboard music and phony shots of employees, what if we produced it like a television mini-documentary? We tell your company’s story. We feature actual people - and we get to hear from people from all around the company. Instead of people viewing you as the big company with people, they’re looking at you as people with a big company, and emotional connections are the start of relationship building.

Why you need a company overview video.

  • Captivate your customers. Every single company has a compelling story somewhere inside.. Often, it’s the startup story of how the founders solved a problem. Maybe it’s the love of the product and the process that yields a superior result. It’s your go-to story when you’re in front of a prospect and all eyes are on you instead of their phones. Video is the emotional medium that tells that story with the same energy time after time. Rarely can a live person tell a story better than a well-produced video. According to a study from Animoto, 73 percent of U.S. adults are more likely to buy after watching a product/service video.
  • A video is consistent. If you have 30 sales reps pitching 30 prospects today, what are the odds your story is being told the same way every time? Undoubtedly, you’ve spent a lot of time and money meticulously crafting your marketing messaging. You need a company overview video to ensure your customers are hearing the same story.
  • A company overview video is a versatile, go-to workhorse. This video is the centerpiece of your marketing video strategy. It’s front and center on your website. Send a link after meeting a prospect at a conference. Put it in your email signature. There are so many ways to use it.
  • Save time. You’ve finally landed the intro meeting with the client. You have an hour. Do you really want to spend 15 minutes going through the history of the company and what verticals you’re in? Kick it off with a video. Two minutes. They’re captivated with the company background. Now, you’ve saved 13 minutes to dive into solutions.
Hire us to help you create the video you need to drive results.

Hire us to help you create the video you need to drive results.

Our best work gets done when we can work face-to-face with you.