Keeping up with today’s fast-moving, digital world is not an easy feat for businesses, especially those offering hard services like construction and manufacturing. With social media trends and intriguing videos everywhere, people get distracted so easily. So unless your brand is presenting its products and services in a very unique and interesting way, no one is going to pay attention. That’s one of the reasons so many construction businesses are relying on commercial video production companies to make their services visible to the right audience. Keep on reading to learn how a construction videographer can benefit your business.
Benefits of Construction Video Services for Your Business
No matter which type of construction company brand video you need, hiring a professional construction video company offers several advantages for your business. If you want proof, have a look at the top 5 benefits of construction video services we have listed below:
Better Client Attraction
With good construction video services, you can introduce relevant visual content that people are searching for, such as a construction company explainer video, and instantly gain their attention. Engaging and high-quality construction videos made with the latest equipment grow your audience.
Customer Trust & Brand Awareness
When you make efforts for your clients by uploading videos for them with the help of a construction videographer, you are establishing brand trust and bonding. With regular construction video content, your brand awareness also increases.
Much Better SEO
With construction video production and uploading, your business website starts to rank higher on the search engines because of better engagements and more clicks. The more construction videos you make, the more chances you have for improved SEO.
Variety of Business Benefits
Hiring a professional construction videographer makes it easier for your distinct construction services to get noticed. Your customers can get a better understanding of your business, how you operate, and what services you offer by watching your videos.
Easier Social Media Marketing
Visual content like images and videos gets the most attention on social media. So, if your construction company is making videos that can be shared on social platforms, you are good to go. Social media marketing is the future so invest in the right construction video services.
How Can Gillespie Productions Help Your Construction Business?
Gillespie Productions is the construction video production company you need to make your business stand out in the market. Here is a glimpse of the wide variety of video production services we offer:
Tutorials & Explainer Videos
Tutorials and explainer videos serve as effective tools to make technical construction tasks much easier and more understandable for new employees. A detailed construction company explainer video with high graphics and simple instructions can be used over and over again. Specialists in internal communication video production can help you make those for your company.
Drone Video Production
High-level drone video production and cinematography that’s done by a construction industry video company can revolutionize your business. The aerial view of the construction sites and building processes provides customers an insight into your work and builds legitimacy.
Client Testimonial Videos
One of the practical ways of convincing your clients to work with your construction company is to present them with feedback from your previous clients. Customers are more likely to trust your business if they see that others who have worked with you say good things about your services. That’s why video testimonials prove so effective, especially when we talk about construction services that cost a lot.
You can always get in touch with a competent and trustworthy construction videographer company for testimonial video production for your company. Most testimonial videos include short clips from your existing clients talking about their experiences and how you helped them.
Promotional Video Production
Introducing your services to your potential clients and generating leads are two of the most crucial aspects of any business. Promotional video production executed by a good construction industry video company can make these processes much more convenient for your construction business. Promotional videos engage clients and make them aware of your services.
Construction Marketing Video Production
No business can run successfully without effective marketing campaigns, whether they are online or offline. Companies use different marketing methods to make their services visible to potential clients, gain their trust and advertise new products and services. For a construction business specifically, there are many ways of spreading the word about your services, but none work quite as well as construction marketing video production.
Construction marketing videos can be used on social media platforms as well as your website to enhance your online presence and customer engagement. A construction company brand video can boost your marketing campaign and generate leads faster.
Employee Training Videos
Employee training videos with simplistic instructions on how heavy construction machinery works and how different building operations take place are getting popular. Construction businesses use training videos made by expert construction videographer companies to speed up in-person training for their employees and save them time and money in return.
Company Overview Videos
Pitching your brand to someone who has no idea what you do or the services you offer can be challenging if you go around with a boring written document about your company. Fortunately, there is a better way to give an overview of your company and that is by making a construction company corporate video.
A company overview video made by a construction video production company can tell everything about your business including your mission statement, services, prices, and contact info in the most engaging and professional manner. The best thing is that you can make one video for your company profile that can be used everywhere.
Interview Video Production
A construction company promotional interview video helps humanize your construction business and bring an element of trust and credibility to it. When customers appear in the interview videos about your construction company, they feel more committed to your business and are more likely to recommend your construction services to others.
Construction Time Lapse Videos
Time-lapse videos are an interesting type of construction video production service that can make your years-long construction work fun and accessible to examine. High-tech video cameras installed at construction sites can capture the building process accurately, which can later be used as records or tutorials for new workers.
Health & Safety Videos
For construction businesses, nothing is as important as the safety of their workers. That’s the reason, more and more construction companies are investing in employee health and safety videos. Construction video services for health and safety videos highlight best safety practices for employees.
In a nutshell, it is safe to say that construction video production is something that can take your construction business to the next level. There are so many ways in which construction videos can make your business unique and profitable. However, for many construction businesses, the challenging part is collaborating with a construction videographer company that can tell technical stories in an engaging way. Finding the ideal video production services for your construction business is not difficult if you know a trustworthy production company.
In case you are looking for construction video services, Gillespie Productions is here with a wide range of top-notch video production solutions.