It doesn’t matter what you’re selling, if you’re selling it online then a product video is a huge advantage to you.
Product videos give buyers a chance to see the product in more detail, and perhaps see how it is used in real life. It’s the next best thing to hold the product in your own hands.
Knowing how to make a good product video is a huge advantage in eCommerce, and at Gillespie Productions we work with businesses across many industries to create a video marketing strategy with videos that allow customers to see how products will affect their life.
In this piece, we’ll take a look at 9 tips for creating good product videos from industry experts.
What Is a Product Promo Video?
A promo video is a type of video that is used to show how a certain product works. It is usually produced by the company that makes the product in order to show potential customers how it works and what it can do. Promo videos can be very helpful when trying to sell a product, as they can give people a better idea of what they are buying.
They can also be used to show off new features of a product or to show how to use a product in a different way. However, not all promo videos are created equally. Some are more helpful than others, and some are just downright boring. If you want to create the best promo video, make sure it is interesting and informative, or it may just end up turning people away from your product.
6 Benefits of Promotional Videos
Now that we know what promo videos are, let’s discuss why they can be so beneficial for marketing.
1. Satisfy Your Potential Customers’ Curiosity
When someone sees your product for the first time, they are going to have a lot of questions. How does it work? What is it made of? What can it do? A good promo video can answer all of these questions and more through what’s known as “demonstration marketing”.
2. Attract More Buyers
Promos are an excellent way to attract more buyers. People are visual learners, and seeing your product in action can be much more convincing than just reading about it or looking at pictures.
If you can get potential customers to watch your teaser video, you’re much more likely to convert them into actual buyers. And your video can be posted on a variety of different platforms, such as your website, social media, and even YouTube.
3. Explain the Product’s Key Features
When you’re trying to sell a product, it is important to focus on its key features. And what better way to do this than with a promo video? You can show potential customers exactly how your product works and what makes it special in a short video.
4. Better Social Media Marketing
Social media is a powerful marketing tool, and the best promotional videos can be an excellent way to take advantage of it. Posting short promo videos on social media can help you reach a wider audience and promote your product in a more engaging way.
People are more likely to watch a video than read a long post, so make sure to take advantage of this when marketing on social media.
5. Save Time for Sales Reps
If you have sales reps who are responsible for selling your product, the best promo videos can save them time. Instead of having to explain the product to each customer individually, they can just direct them to your video. These promos free up time for your sales reps so that they can focus on other tasks, and it also ensures that each customer receives the same information about your product.
6. Prove that Your Product Actually Does What It Says
In today’s world, it can be hard to trust that a product does what it should. There are so many products on the market that make big promises but don’t deliver. This is where promos can come in handy.
Showing your product in action during the demo presentations can help to prove to potential customers that it truly does what you say it does. This can be the difference between making a sale and losing a customer.
Promo Video Tips from Industry Experts
Focus on Problem Solving
The first thing to know when learning how to make a product commercial video is that your customer is looking to solve a problem.
A great example of a business that understands the importance of problem-solving is Purple. This mattress company focuses on how its product works. In the video below, you’ll be taken on a light-hearted tour of the factory, hear from some of the product leaders, and see precisely how the product is made, how it works, and how it gives people a better night’s sleep.
This is truly a good example of how to make a product commercial video: think about the problems your product solves and show people how it works- that will give you the best promo video ideas.
Identify Your Target Audience and Appeal to them
Secondly, don’t forget that your product probably has a target audience and that your video should be made with them in mind.
Create videos that people will respond positively to, and use your product in a situation that people recognize.
Inject Personality Into Your Video
At Gillespie Productions, we often encourage people to avoid a script – particularly with testimonial-style videos. However, for a product video, it’s important to know what needs to be said…and to say it.
If you’re using a promo video script, make sure that it’s engaging and has some personality. It’s easy to sound boring when you’re just listing off reasons why your product is so great.
Think about a scenario where somebody may use your product, show that scenario, and include a script that pulls people in.
Take this video from Qubit, for example. They chose to show how fast their software is…by racing a barista. It’s whimsical, and it keeps people watching.
Share Your Story
Sharing your story is a great way to help people feel closer to your brand. Rather than just showing people what you make, why not talk about what’s important to your business, and your company ethics, and share a little about what drives you to create the products you do?
Whether you work with a charity, use your social media and website to educate people about important social issues, or use environmentally friendly components – this is all-important stuff to tell your potential buyers.
Customers are more conscious about the ethics of the businesses they buy from than ever before.
Keep It Short
Your video shouldn’t be overly long. Finding the right balance is important, and the length of your video should depend on the number of features you may need to demonstrate.
A good example of how to keep a video short, yet informative, is this one from Venmo. The consumer payment and transaction service explained how customers use their app through the voice of a customer and with animations.
It shows everything the end-user needs to know in a compelling, authentic, and understandable way.
Take a look:
Demonstrate Videos in a Series
This is another key part of knowing how to make product video presentations. Focusing on the key features is essential, whether you condense those key features into one video, or spread them out over a series of videos to give people the most thorough overview of what your product can do.
Salesforce offers a good example of this. Their promo videos give people an idea of all the things that the platform can do, showing customers the interface of their online services and demonstrating how each function works in a different video.
Show Your Product’s Value
Demonstrating value is another part of knowing how to make a product promotion video that works.
Take a look at this example from Ford, for instance. The car manufacturing company walks you through the new Ford Edge safety features in its vehicles and demonstrates not just how those features work but how they could save your life and help you navigate common problems drivers often experience.
Multiple features get covered in this video, but the story is pulled together by the fact that the company is explaining why those features are valuable.
Use Good Actors and Voice Actors
If you’re using actors, then be sure to get good ones. At Gillespie Productions we always think it’s important to put people on camera with direct experience of using a product, but if you’re using actors then you’ll need to ensure that they’re not only good at it, but they’re also familiar with your product.
The same goes for anybody doing a voiceover. Look for someone who is qualified, with a voice that sounds authoritative, but never forget that anybody representing your brand in this way should also be familiar with your product.
Add a Call to Action
If your product video is good, it will compel people to purchase your product. If your product is very good, then it will actively encourage people at the end to take action.
When people are engrossed in a video, and when they believe in what you are presenting to them, a “call to action” at the end of the video increases the chances that the viewer will take the opportunity to buy your product there and then.
A good example of a video with a solid call to action is this video from Lyft, which is one of the most popular ride-sharing apps. At the end of the video, which demonstrates how the service works, it encourages people to simply “Get Lyft”. It then includes two links where you can either download the app or learn more about becoming a Lyft driver.
Wisconsin’s Promo Video Specialists
At Gillespie Productions, we inject your personality, your story, and your love for what you do into every video we produce.
We’ll work with you to create promo videos that give people the confidence they need to invest in your product – but we also believe in informing you about how to make a product advertisement video that achieves what you need it to achieve.