Video content is one of the most popular types of content on the internet. It is engaging and entertaining and can be a great way to promote your business. However, if you want your video content to be successful, you need to make sure that it is shared widely on social media.
In this blog post, we will discuss seven factors that affect the social media sharing of video content. Social media video production is a key factor in determining the success of your video content.
7 Factors that Determine the Social Media Engagement
Let’s get into the top seven factors that determine how well your video content will perform on social media.
#1. Your Organic Followers
Social media is a powerful tool for promoting video content. However, it can be difficult to get people to share your videos if they don’t already have an interest in the topic. This is where organic followers come in. These are people who have already expressed an interest in the type of content that you produce.
By targeting your content toward this group, you can significantly increase the number of people who see and share content such as your pictures and videos. Furthermore, organic followers are more likely to be engaged with your brand, which can lead to even more social media sharing. As such, they should be recognized as one of the key factors of social media marketing.
#2. Format of Your Social Media Posts
When trying to increase social media sharing of your video content, it is important to consider the format of your social media posts. A well-formatted post will include a compelling headline, an engaging image, and a call to action. The headline should be clear and concise, and it should give viewers a reason to watch the video.
The image should be relevant to the video content, and it should be sized correctly for the various social media platforms. The call to action should be placed prominently in the post, and it should be clear and concise.
#3. How Consistently Do You Post?
Consistency is key when it comes to social media sharing. People are more likely to share and engage with your video content if they know they can expect new content regularly. Make sure to have a consistent posting schedule and stick to it. This will also help keep your followers interested and engaged.
#4. Timing of Your Posts
In addition to consistency, timing is also important for social media sharing. Posting at the right time can increase the likelihood of your videos being seen and shared. Consider the time zone of your followers, as well as when they are most likely to be active on social media.
Additionally, consider the timeliness of your content. Posting about current events or trends can increase engagement and shares on social media. For example, a video about the newest iPhone release will likely perform better if it is posted closer to the time of the release.
#5. Optimization of Your Posts
In order for your audience to share content from your brand on social media, it needs to be easily accessible. Make sure that the links in your posts are working properly and lead directly to the video. Additionally, optimize your posts for each specific platform by using hashtags and tagging relevant accounts.
#6. The Voice You Use
When promoting your video content on social media, it is important to consider the voice and tone that you use. This can have a significant impact on the level of engagement and sharing that your posts receive.
Consider using a conversational tone in your social media posts. This can make your brand appear more relatable and approachable, which may lead to increased sharing of your video content.
Additionally, make sure to use language that is appropriate for the platform and your target audience. If your brand has a specific tone or style, make sure to maintain it in your social media posts. This will help to establish your brand’s unique identity and voice.
#7. How Relevant Is Your Content?
For your video content to be shared on social media, it needs to be relevant and valuable to your audience. Consider what interests or problems your audience may have, and create video content that addresses these.
Look for ways to make your content unique and stand out from similar content that may already be circulating on social media. This can increase the likelihood of your content being shared and seen by a wider audience. For example, if there are already numerous videos on a certain topic, consider approaching it from a different perspective or providing new information.
How to Improve Your Social Media Engagement
Now that you know the factors that can affect the social media sharing of your video content, it’s time to put this knowledge into action and improve your engagement.
#1. Inspect Your Follower Growth Closely
Take a close look at your follower growth on each social media platform and see if there are any patterns or spikes. This can help you determine what types of content and posting strategies are most successful in gaining new followers.
Consider using analytics tools to track your follower growth and analyze the performance of your posts. One thing to keep in mind is that a high number of followers does not necessarily equate to high levels of engagement and the sharing of content. Focus on creating valuable content and maintaining a consistent posting schedule to organically attract engaged followers.
#2. Review Your Impressions Stats
Take a look at your impressions stats on each social media platform. This can give you insight into how many people are actually seeing your content and can help you determine which types of content have a higher reach. Some people may not necessarily engage with or share your content, but still saw it and were potentially impacted by it.
Consider experimenting with different types of content and posting strategies to see what resonates with your audience and increases your impressions. Keep in mind that the time and day that you post can also have an impact on your impressions. Experiment with posting at different times to see what works best for your audience.
#3. Check Your Engagement Metrics
Look at your engagement metrics, such as likes, comments, and shares on each social media platform. This can give you an idea of which types of content are resonating with your audience and prompt them to interact with it.
A lot of brands focus on increasing their follower count, but it’s important to remember that engagement is just as crucial. Interacting with your followers and encouraging them to engage with your content can help to establish a strong community and create a more personal connection with your brand. Consider asking questions in your posts, responding to comments, and sharing user-generated content to increase engagement.
#4. Use More Visuals in Your Posts
Visual content, such as videos and photos, tends to perform better on social media. Consider incorporating more visual elements into your posts, whether it’s sharing a video or adding an eye-catching image. Making your content more visually appealing means that it’s more likely to be shared.
In addition, adding visuals to your posts can help break up text and make your content more visually appealing and easy to consume. Keep in mind that the quality of your visuals is also important, so make sure you’re using high-quality images and videos.
#5. Share More Videos
Videos have a higher potential to go viral and be shared on social media. Consider incorporating more videos into your content strategy and sharing them on your social media pages. Driving traffic to your website or landing page through your videos can also potentially lead to conversions.
One thing to keep in mind is that not all videos are created equal. Make sure you’re creating valuable, high-quality content that resonates with your audience and provides them with value. Social factors in marketing also play a role, so consider the current events and trends that are popular among your audience.
#6. Add Infographics
Infographics are a visually appealing and easy-to-consume way to share information. Consider incorporating them into your content strategy and sharing them on social media.
This can not only increase engagement but also establish your brand as a thought leader in your industry. Make sure you’re creating valuable and accurate infographics that are visually appealing and easy to understand.
#7. Create Your Unique Brand Voice
Establishing a unique brand voice can help make your content more recognizable and memorable. Followers who resonate with your brand are much more likely to share your content.
Consider defining the values and tone that you want to convey in your content, as well as the personality of your brand. This can help guide your content creation and make it more consistent.
By implementing these strategies, you can increase the social media sharing of your video content and boost engagement with your audience. Experiment with different tactics to see what works best for your brand and continue to track your metrics to see the impact of these changes.
A lot of brands find that working with an SMM video production company, like Gillespie Productions, can help them save time and money while creating high-quality, engaging content.
Contact us to learn more about our services!