Shawano Country’s “Find Your Wild Side” brand aimed to attract working professionals to remain in, relocate to or return to Shawano County, Wisconsin. In addition, the team wanted to create a pull for entrepreneurs, as well as working professionals.The Shawano County Chamber of Commerce tapped Gillespie Productions to help tell stories of business/community leaders and why they chose to live in Shawano County. Gillespie Productions used a brand-journalism approach, pulling in the target audience while also conveying core messages in interviews and b-roll.
Creating a pull to Shawano County among entrepreneurs and working professionals
Engaging series of storytelling videos
Chamber of Commerce