Shawano Country: Brand-journalism video series helps elevate Shawano Country brand
Shawano Country’s “Find Your Wild Side” brand aimed to attract working professionals to remain in, relocate to or return to Shawano County, Wisconsin. In addition, the team wanted to create a pull for entrepreneurs, as well as working professionals.The Shawano County Chamber of Commerce tapped Gillespie Productions to help tell stories of business/community leaders and why they chose to live in Shawano County. Gillespie Productions used a brand-journalism approach, pulling in the target audience while also conveying core messages in interviews and b-roll.
Creating a pull to Shawano County among entrepreneurs and working professionals
Engaging series of storytelling videos
Chamber of Commerce
Shawano, Wisconsin
Shawano Country website
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