Promotional marketing is a way of familiarizing as many people as possible with your brand or the products or services that you sell. The ultimate aim of promotional marketing is to increase sales over time. The growth of advertising and promotion has been steady for hundreds of years, but the way in which people advertise their products has changed.
While products were once advertised by newspapers, for instance, promotional video campaigns are now one of the most popular and effective forms of advertising.
At Gillespie Productions, we help businesses communicate with potential new clients, tell their stories, and demonstrate how their products and services change lives.
We know how powerful video can be. Here are seven reasons why your business needs a promotional video campaign.
#1. Create Brand Awareness
The first role of promotion in marketing is to create brand awareness. Video campaigns are a fantastic way to introduce people to a brand, allowing potential future customers to learn the story of a brand, see how the product can change their lives, and even hear stories from other customers who have used the product or service.
Video campaigns are a great way to put a brand in front of as many people as possible, and advertisers know that if even just a small fraction of the millions who see the video respond to it, the business can build its customer base and even develop customer loyalty.
#2. Educate and Inform Your Customers
Customers want to be informed. This is more true than ever, and why marketing is important for small businesses.
Now that consumers have access to any information they need at their fingertips, companies must do more to ensure that they are transparent with their customers, explain why the product can help them, and help customers learn even more about the industry in which they operate.
Video helps customers see why your product is helpful, what it can do to improve their lives or their own business, and how the product helps causes that are important to them.
Use video to inform, and your customers know that you not only care about them, but about your industry, the planet, and your community.
#3. More Demand and New Customers
As people learn about your product and industry, and as they see your videos more often on their social media feeds, you’ll start to generate more demand for your products and services. This is the purpose of promotion, and the Internet makes video promotions more effective than ever.
One thing to remember, though, is that your video must reflect the quality of the product or service you offer. That’s why Gillespie Productions, and our broadcast-quality video productions, are so popular with businesses across Wisconsin.
#4. Better Customer Retention
There are several ways to retain customers. The first is to continue offering a product or service that they love, with consistent quality.
Another way is to maintain communication.
When your existing customers hear from you frequently, see what your company is doing, and have an opportunity to learn about your brand and recent innovations, they become more invested in your brand.
Invested and interested customers are more likely to stick around!
#5. Beating the Competition
Another benefit of promotion is that it helps you stay on top of the competition. Even as new brands emerge, you’ll have the upper hand if your video promotion is up to scratch. Maintain your dominance in your space, keep putting out great content that people want to watch, and you’ll always stay one step ahead of even the toughest of competition.
The key is producing videos that people want to watch, and that inform viewers, as well as continuing to provide products and services of great quality.
#6. Better Business Reputation
Your company’s local reputation is important – and now with the internet, that reputation might be global.
Video helps you stay on top of that reputation, maintaining communication with as large an audience as possible and giving you an opportunity to show that large audience why your brand is so valuable.
A good reputation means more loyal customers and more potential customers – so be sure to stay on top of it!
#7. More Sales and Revenue
Finally, creating marketing campaigns is all about generating more sales and revenue. That’s key for the survival and growth of any business, and our video productions help you achieve it.
Gillespie Productions tells your story, ensures customers understand your passion for your brand, and helps you show the world why your products and services are the best in the industry.
Marketing campaigns promote your vision, tell your story, and help you communicate with a large audience – and from all of that comes greater sales and revenue.
Invest time in your audience and they’ll invest in you!
At Gillespie Productions, our team of videographers knows how to make the most of your brand in video. We tell complex stories, we tug at heartstrings, we share your passion, and we ensure as many people as possible know and love your brand, products, and services.
To find out more about how we create effective videos, and to learn how your business can benefit from our services, call Gillespie Productions today!