At Gillespie Productions, we understand the power of good promotional video production. A quality video, produced by professionals who understand how to communicate with your audience and tell your story well, can have a huge impact on your business and your ability to reach customers.
But there is still so much more you can do to improve your promotional campaigns.
Not only do we provide the most comprehensive video production services in Wisconsin, but our team is dedicated to helping your business succeed. That’s why we regularly use this blog to explore ways that you can use your videos, and in this post, we’ll explain four great tips to improve your marketing campaign.
Let’s take a look!
1. Connect to Your Customers
Are you really connecting with your customers? Beyond providing a great product or service to your customers, consider what you are doing to tailor promotional campaigns to those who have already purchased from you, or those who may be considering doing so.
The first step towards connecting with customers and potential customers is building profiles and understanding behavior traits. This allows you to target your promotional campaigns for the greatest level of success.
For instance, with a loyal customer, you need to maintain regular communication. This is somebody who cares about your brand and will likely want to hear about what your latest deals are, and the latest advances in your business. Keep in touch with them!
A “value customer” is somebody who needs an incentive for purchasing – probably including a special deal or some other kind of added value.
Finally, there are the discount and impulse shoppers, who usually rely on price drops, good social media reviews, ratings, and so on.
Take these characteristics into consideration and build your marketing campaign strategy around them.
2. Don’t Forget About Social Media Marketing
Social media is really important today – and it’s particularly important for a video!
Social media video production is part of what we do at Gillespie Production. We create videos designed to connect with your audience, tell your story, promote great deals, and show why your product or service is the best in the industry.
The only question is…what social media platform will you use to share them?
Facebook is not just a great way to keep in touch with friends and family, but a fantastic way to reach your customers. Ever since Facebook introduced “pages” that allow people to “like” brands, companies have used the feature to share updates with customers, promote new products, and more.
Videos are perfect for Facebook – and posting them on the platform is a key part of your marketing campaign development.
Instagram is also an interesting way of communicating with your customers. The platform, which is designed to allow users to share images and videos, is also pretty notorious for being able to connect potential customers with brands they like.
Businesses use Instagram accounts, and paid Instagram advertisements, to show customers what their life can be like with the product that’s on sale. It’s great for clothing, lifestyle products, hotels, and more.
Use Instagram’s paid marketing options, too, and your video will appear on the feeds of users who have expressed interest in products and companies just like yours before.
TikTok videos usually need to be created specifically with TikTok in mind. Typically targeted towards young people – although not exclusively – TikTok videos usually contain music, are usually short, and are often designed to be funny.
With more than 3 billion installs all over the world, TikTok is one of the most popular social media platforms on the planet. The app connects users with content based on the videos they have watched previously, and as they use the app more and more, the content becomes more reflective of their personality.
Pinterest is also an important consideration if you’re planning a social media campaign. If your promotion campaign strategy focuses a lot on imagery, then Pinterest could be for you.
The app allows people to save images that interest them on boards, allowing them to create digital mood boards. Whether you’re selling art, furniture, clothing, or any other kind of project that fits with the “mood board” concept, then this is absolutely essential for your brand.
We recommend, however, focusing on sharing stills from some of your videos and linking back to the full video on other social media platforms.
3. Use User-Generated Content
We want to let you into a secret…
People like it when they see other customers experiencing a product or reviewing it. With this in mind, any good promotional campaign management expert will tell you that user-generated content can be a goldmine!
Consider promoting reviews of your product on social media, or even including reviews and user-generated content in the videos you share online.
4. Work on Customer Retention
Customer retention is really important for most businesses, which is why it’s essential that the products you sell are genuinely useful and the services you provide are valuable. Once customers know your product is good and your brand is reliable, they’ll keep on coming back.
More than just great quality videos, ensure that your products are great, and work in the back-end on collecting customer information so you can easily maintain communication.
It’s Time to Level Up With Video Social Media Campaigns
Want great videos for your next social media marketing campaign? Gillespie Productions takes the time to understand your business and become an extension of your team. It makes all the difference, and it really shows in the quality of the videos we produce.
Want to learn more, or get a free quote? Contact Gillespie Productions today!