The video editing process requires just as much expertise, care, and focus as the filming process. At Gillespie Productions, we keep you involved in the editing process, meeting your requirements and making suggestions that will ensure your video production is next-level.
We have years of experience in corporate video production, and our team of video editors has a wealth of experience with some of the biggest video editing programs out there.
As well as creating broadcast-quality video productions for our clients, we also believe in sharing our knowledge, experience, and advice. So, in this piece, we’ll explore the best video editor programs out there, and how you can make the most of the best video-making software.
Why Do You Need Video Editing Software?
Having access to full editing suites – which are packages of software designed to create videos, special effects, and more – is necessary these days. Video content is more important than ever for businesses in all industries, and without the proper software, it’s impossible to create a video that stands up to your competitors.
With the rise of social media, video content is no longer just about creating ads for the TV. YouTube video production is extremely common, but you can use video editing software to create films and clips suited for social media, other video hosting platforms, your website, or even your mailing list.
We always recommend you choose your software from the top video editors for a few reasons. First of all, you need access to all the features. Some editing software packages provide a simple package for free, but your clip may feature a watermark that cannot be removed, may not be exported in the best quality or framerate, and won’t have that professional polish and finish that your business deserves.
With the right editing software, you can tell your company’s story, communicate with your followers and new customers with broadcast-quality video, and show your commitment to professionalism and quality to the world.
What Is the Best Video Editor Program?
So, what’s the best video editor program for your video production? Below you’ll find some examples of our favorite cinematic editing software, all of which are available for consumers to buy and use.
There’s a huge learning curve when it comes to using these software packages, which is why we recommend talking to our team of professional video editors and videographers. But with enough time, you can certainly become proficient in these programs.
#1. Adobe Premiere
Adobe Premiere is among the most popular video editing software in the world. It’s used by professional videographers and by others who take an active interest in video production. As a home video editor, it certainly works – but it’s often hard for people to fully understand all of its features and become proficient.
You’ll need some great hardware to ensure that the software runs well, too. Ideally, you should have a computer running Windows 10 or Windows 11, or Mac OS 10.15 at the least, and have a minimum of 8GB of RAM.
If you’re using it for social media video production, there are some great social media video format output options.
#2. CyberLink PowerDire
A lesser-known cinematic editing software option, CyberLink PowerDirector 365 is a great home software option for Mac and Windows users. You’ll need a minimum of 4GB RAM to make the software work well.
One of the reasons we recommend this software is that it has great social media output options, including a square 1:1 video aspect ratio that is popular on Facebook and Instagram. The interface is a little more intuitive, too, making it a more accessible option than Adobe.
Bear in mind, though, that you won’t have access to all features if you’re a Mac user.
#3. Corel VideoStudio
Corel VideoStudio Ultimate is another program popular with home users. You’ll only need a 4GB minimum RAM, which is substantially less than what most modern computers ship with. You’ll also only need a Core i3 or AMD A4 series processor. That makes this software very easy to run on your system.
Amazingly, this user-friendly package offers split-screen video options and 360-degree editing features. It is surprisingly comprehensive for a package that is not widely used by professional videographers.
If you’re looking for software that you can easily learn, this is it. However, it’s only available on Windows.
Lightworks is a free software package that is great for the basics, but you can also pay to access additional features. It’s compatible with Linux, Mac, and Windows, so it’s pretty much a universal software package accessible to everybody.
You may also be surprised to learn that this software has been used to create several Hollywood hits, including The Wolf of Wall Street and Pulp Fiction. So, this software is no joke.
The free version includes a range of impressive audio editing settings, you can adjust color, and make fantastic videos. Your output, however, will be limited to 720p. For a monthly or annual fee, you can unlock additional features including 4K output options.
#5. Final Cut
Final Cut Pro is a video editing package available only on Mac computers. Apple describes the software as a “revolutionary app for creating, editing, and producing the highest-quality video.
The software was initially used by hobbyists but it has since become one of the most popular video editing software packages on the planet. Widely used by YouTubers and Hollywood directors alike, you can expect all the professional video editing options you need from this software, from 4K exports to color editing, audio editing, and more.
One study showed that 49% of the professional editing market in the United States depends on this software, so if you’re looking for software you can rely on – and one that has a lot of online support – this is a great option.
If you rely on screen recording for your videos, this is a fantastic option for you. Camtasia allows you to record and edit your screen, making it ideal for creating tutorials, online classes, how-to videos, and much more.
What’s even more impressive about this software is that it comes with many different video templates. For you to use. It helps you create professional-looking videos in less time. There is also a drag-and-drop editing system that allows you to drag videos into the timeline, drag filters and animations, and even transitions into the same timeline.
It’s intuitive and easy, and there’s even a companion mobile app that you can use to record videos that you intend to edit on your Mac or PC.
Why Not Leave It to the Experts?
We’ve given you a lot of options here, so deciding “what is the best video editor?” is really up to you. Every person’s needs are different, and if you’re looking to produce and edit a video on your own we recommend you spend some time experimenting with different software packages so you get the right one.
Alternatively, we recommend enlisting the help of our video production company. We work with medium-sized and large businesses across Wisconsin. Our videographers take the time to get to know your business, your goals, and your values and become an invaluable extension to your team.
While you focus on running your business, our team helps you expand your reach, tell your story, and produce broadcast-quality videos.
Call our team today for a free quote. We’d love to talk!