At Gillespie Productions, we specialize in storytelling corporate video production. We pride ourselves on producing action for your organization while being easy to work with. We operate in Wisconsin, but we also travel frequently outside of Wisconsin for projects. Our internal and extended teams bring a mix of experience and skills - including broadcast journalism, corporate communications, graphic design, photography, film, audio and television production. The result is well-rounded, highly polished video production that hits the mark.
This type of corporate video partnership is the most effective for us, as we become the proverbial “extension of the team.” The long-term corporate video partnership is an ongoing relationship, meaning we get to know your company inside and out, enabling us to deliver consistent, pinpoint content that produces action.
The company overview video is generally the centerpiece of your corporate video strategy. This video is what you have on the front page of your website, what you play in front of customers and what you roll out at big events. The company overview video shows who you are, why you’re special and makes people want to do business with you.
You might have a great company culture, an awesome benefits package and meaningful work to offer, but how can you get recruits to even listen to you? Conveying an employer brand isn’t something you can easily do on a yard sign or billboard. A powerful, storytelling recruiting video is what you need to get recruits to hear your pitch. But these aren’t the recruiting videos you might remember from old-school corporate video production.
How content marketing video is defined varies from person to person, but for our purposes, we’ll define it as video content that is valuable for your target audience. This is content that is delivered from subject-matter experts - for an audience that is searching for that information. Yes, a smartphone can record quick and easy messages. But what if you wanted to take it up a notch?
Do you have a massive initiative to communicate within your organization? Of course, face-to-face communication is almost always the best way to go, but do you have a hard time describing what the after-picture will look like for the organization? Get everyone on board with this extremely effective form of corporate video production.
A global food company headquartered in Green Bay, Wisconsin, has thousands of employees around the world. Gillespie Productions helps the company’s communications team inform, align and motivate employees with a full-service video production approach. The Gillespie team is in consistent contact with the team, ensuring video content – either assigned to or suggested by Gillespie Productions – aligns with the organization’s strategic objectives.
When was the last time you read an instruction manual? How about a magazine article longer than two pages? Or a magazine article, period? Do you get annoyed when people send 10-paragraph emails? Let’s face it. People don’t read as much as they used to, and their attention spans are a fraction of what they used to be.
We actually enjoy reading and writing at Gillespie Productions, but we also realize videos are becoming the preferred way for people to get their information. That includes business-related information from their employers, industry experts and vendors. Video is often more engaging and easier to understand than text.
Video is the perfect vehicle for influencing a target audience, because of its ability to quickly influence emotion with not just text, but also visuals and audio. Hearing the emotion in someone’s voice and seeing his/her nonverbal cues have an impact that text simply cannot have. There’s a reason why television political ads are so widely used during an election season; they quickly create an intended emotional response from the viewer.
When it comes to business videos, those same concepts hold true. Consider the rollout of a massive corporate initiative. One approach could be drafting emails. Another often-used tactic is organized top-down communication. Both can be very effective, assuming people read the emails and assuming all of your leaders stay on-message. However, what if the team put together a polished, engaging and high-energy video that showed the after-picture of what the corporate initiative is going to create? You just might see a lot of more willingness to get on board and embrace change.
The bigger your company, the harder it can be to provide a personal, human touch to messaging. You might have brand pillars and tight messaging, but will your target audience actually start listening if you say you are “world-class innovators?” With corporate video storytelling, you can tell personal stories of the greatest innovators in your company - specific, actual human beings and how they display innovation on a daily basis.
At Gillespie Productions, finding the human storytelling elements in a sea of corporate jargon is one of our favorite things to do. Storytelling is more than just something we write on our website. We love it. Our journalism background helps us pinpoint those stories and helps the target audience connect a brand pillar with how that characteristic plays out every day in the company.
We at Gillespie Productions are comfortable with meeting you wherever you are in building out your corporate video strategy. If you already have a plan, we’re totally okay with coming in and executing. If you haven’t started, we can help paint the picture of where you want to take things and then work backwards to develop a sequence of videos that will get you there.
When we get into just a single video project that is part of an overarching strategy, we’re more than happy to help you articulate the business goals, core messages and tone. Based on our experience in television and corporate storytelling, we’ve developed a strong feel for the types of video that’s going to work, what will flop, what will be ignored and what will be celebrated. In television, viewers have a remote control and can change the channel. Similarly in the corporate world, they can easily tune you out without your realizing it.
As an agency that prides itself on being easy to work with, we are excited to work with clients who haven’t done a ton of, if any, video production. We know it can be intimidating when you first look at a video production services list. In addition to helping with planning and messaging, we’re eager to help with production logistics, identifying video locations and facilitating the shoot. We really shine in video interviews, and while most people are nervous to go on-camera, the most common feedback we hear is, “That was so much easier than I thought it was going to be.”
While the techniques are usually the difference-maker in production quality, we are a full video production service and work with the tools of the industry. We use cinema-grade cameras, high-end lenses, top-shelf lights and professional audio gear - all of the filmmaking tools necessary to achieve the polished look you need. Despite decades of experience, we are constantly honing our skills to be on the front edge of technology, techniques and trends.
Our best work gets done when we can work face-to-face with you. We travel anywhere to produce action in Wisconsin - Green Bay, Appleton, Wausau, Milwaukee, Madison, you name it. We’re also able to travel for video production in Chicago or anywhere else in the country to bring your story to life.