This type of corporate video partnership is the most effective for us, as we become the proverbial “extension of the team.” The long-term corporate video partnership is an ongoing relationship, meaning we get to know your company inside and out, enabling us to deliver consistent, pinpoint content that produces action.
The company overview video is generally the centerpiece of your corporate video strategy. This video is what you have on the front page of your website, what you play in front of customers and what you roll out at big events. The company overview video shows who you are, why you’re special and makes people want to do business with you.
You might have a great company culture, an awesome benefits package and meaningful work to offer, but how can you get recruits to even listen to you? Conveying an employer brand isn’t something you can easily do on a yard sign or billboard. A powerful, storytelling recruiting video is what you need to get recruits to hear your pitch. But these aren’t the recruiting videos you might remember from old-school corporate video production.
How content marketing video is defined varies from person to person, but for our purposes, we’ll define it as video content that is valuable for your target audience. This is content that is delivered from subject-matter experts - for an audience that is searching for that information. Yes, a smartphone can record quick and easy messages. But what if you wanted to take it up a notch?
Do you have a massive initiative to communicate within your organization? Of course, face-to-face communication is almost always the best way to go, but do you have a hard time describing what the after-picture will look like for the organization? Get everyone on board with this extremely effective form of corporate video production.
Brand journalism is hot right now in internal and external communications. Why? Because it’s believable. These are real stories about real people...that just so happen to align with brand strategy. People gravitate toward authentic, brand journalism videos because they don’t feel like a sales pitch or your average commercial. The viewer becomes emotionally engaged with your story. Instantly, they’re engaged with your brand.
A global food company headquartered in Green Bay, Wisconsin, has thousands of employees around the world. Gillespie Productions helps the company’s communications team inform, align and motivate employees with a full-service video approach. The Gillespie team is in consistent contact with the team, ensuring video content – either assigned to or suggested by Gillespie Productions – aligns with the organization’s strategic objectives.