Telling the personal story of an employee as it relates to your brand pillars. Let’s say your company brand pillars are commitment, quality and service-oriented. It might be tempting to produce a video with executives talking about those qualities and how they apply to the business, but brand video production strategy we’ve seen that works really well is to find a few people in the company who embody one of those and tell his/her story. Where inside of them does “service-oriented” come from? Is it something they learned from their parents growing up? Was there a service-related moment on their first day of work that stuck with them? These become very powerful branded video content.
Telling the story of how your company began. Almost every company has an awesome startup story. That’s because there’s so much emotion, energy and passion from the founder(s) to get the business off the ground. It’s a big part of why a show like “Shark Tank” is so popular. There’s a great chance that story should play a role in your marketing. To take your brand video one step further, you could help your audiences understand the connection to the present state by linking how the original twinkle in the eye relates to how the company serves its customers today.
Sharing how your product/service impacted a customer in a unique way. Great businesses solve problems for customers. Along the way, your product or service has, at some point, made a big impact on at least some of customers. Showing the “after picture” of how that product/service changes everyday life for your customers can be a powerful company brand video. Think of this, in some ways, as your explainer video.
Showing how you impact the communities around you. As a video agency, we see the good in people all the time through the philanthropic acts of our customers. When we talk to great companies, we often hear about the great work their employees do in the community. These are perfect opportunities to use a storytelling approach in video production, pull in the viewer’s attention and show what your people are all about.