What Are the Best Practices for Brand Video Production and When & How Should You Use Brand Videos?
This is how we think you should approach a brand video, and how you should use branded video content to reach new audiences. Our brand marketing video production starts with you and your team telling your story and going into the details that matter to the viewer.
It all starts with telling a personal story. Use the brand video to describe what values matter to you and your business and how you approach your work. We think that finding people in your company who embody those values is a great start. We give those people a chance to talk about the business and their approach to clients, giving a clear and authentic outline of how customers and clients benefit from what you do. Tell people why your clients trust your brand.
Branded video content should also reflect the story behind your company. Every brand has an exciting story, and this is a chance to tell it. Get into the emotional aspects of starting a business, explain the trials and tribulations you experience when setting up the business, and tell the world about the joy you take in helping your customers. When a viewer sees that you care, they’ll not just feel a connection to you and your story but they’ll envision themselves using your company.
You should also use this opportunity to give examples of how your product or service has impacted a customer in a unique way. Tell some stories about how you solve problems for your clients and customers and use video and photographs where possible to help people imagine it.
And finally, show the world how you help and impact the communities around you. As a video agency, we see the good in people all the time through philanthropic acts of our customers – and we want the world to know about the good you do, too.
