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Brand Video Production in WIsconsin
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Brand Video Production in WIsconsin

In today’s world of content consumption, people want authentic stories, and they veer away from salesy, corporate jargon. Enter a company branding video. These beautiful pieces of corporate video content pull out the best human stories out of your company and amplify your brand in a profound way.

What is a branded video?

What is a branded video?

A branded video can mean many different things, depending on whom you ask. As a video agency, we would classify a branded video as one that shows the essence of who are as a brand. This is less of a what-we-do video and more of a piece that gives the audience a sense for what you’re like to do business with.

Why your business needs a brand video

Unlike simply rattling off your products and services, a brand can be very challenging to convey to your audience. A brand is more of an intangible feel, rather than a list of things. Video’s emotional storytelling through pictures and sound creates the perfect opportunity to create your brand’s following. After watching the video, your audience should be able to experience the vibe of your company.

Brand Video Production

What makes us unique in this space is that we come from a journalism background. Years of broadcast news experience meant putting together real stories that the average viewer would want to watch - or they were reaching for the remote control. Generally, the success in broadcast news content comes down to story flow, great soundbites, compelling video and human emotion. Those same elements carry right over to brand video strategy. We can make corporate video content, which traditionally has been on the boring side, captivating. We use those same elements to tell your stories, all while making sure they’re advancing your brand.
Brand Video Production
Here are some common applications for brand journalism videos:

Here are some common applications for brand journalism videos:

Telling the personal story of an employee as it relates to your brand pillars. Let’s say your company brand pillars are commitment, quality and service-oriented. It might be tempting to produce a video with executives talking about those qualities and how they apply to the business, but brand video production strategy we’ve seen that works really well is to find a few people in the company who embody one of those and tell his/her story. Where inside of them does “service-oriented” come from? Is it something they learned from their parents growing up? Was there a service-related moment on their first day of work that stuck with them? These become very powerful branded video content.

Telling the story of how your company began. Almost every company has an awesome startup story. That’s because there’s so much emotion, energy and passion from the founder(s) to get the business off the ground. It’s a big part of why a show like “Shark Tank” is so popular. There’s a great chance that story should play a role in your marketing. To take your brand video one step further, you could help your audiences understand the connection to the present state by linking how the original twinkle in the eye relates to how the company serves its customers today.

Sharing how your product/service impacted a customer in a unique way. Great businesses solve problems for customers. Along the way, your product or service has, at some point, made a big impact on at least some of customers. Showing the “after picture” of how that product/service changes everyday life for your customers can be a powerful company brand video. Think of this, in some ways, as your explainer video.

Showing how you impact the communities around you. As a video agency, we see the good in people all the time through the philanthropic acts of our customers. When we talk to great companies, we often hear about the great work their employees do in the community. These are perfect opportunities to use a storytelling approach in video production, pull in the viewer’s attention and show what your people are all about.

Here are some common applications for brand journalism videos:

FAQ for Brand video production

Branded video content is content that tells the story of a brand. Our goal with this type of video content is to bring your brand to life. Your brand is a living, breathing thing. Your brand exists within the walls of your organization. And your brand video needs to be as close to this in-person experience as possible.

This type of video content can take a few different forms. We could produce an overarching brand overview of who you are, what you do, how you do it, and why you do it. We could also tell the personal story of an employee that exemplifies your brand’s pillars. This video would tell your brand story through the lens of that person.

The branded video creation process can be broken down into four steps:

1) The Exploration Phase

We will spend time with the relevant members of your team, gaining a deep understanding of your organization, your target audience, and what you are looking to accomplish with your video project.

2) The Messaging Phase

We will flesh out the messaging of your video. This can include scripting and B-roll.

3) The Shooting Phase

Depending on the complexity of your project, we will spend half days or full days shooting.

4) The Post-Production Phase

We edit and perfect your video, including adding graphics and music. You will be involved in this phase, providing feedback along the way.

The length of your branded video project depends on the complexity of the project. If your brand is well-established, we could complete this video in just a few weeks. If we need to take some time to define the messaging of your brand, the video could take a little longer to produce.

The cost of your branded video depends on the complexity of the project. We always bill in relation to the amount of effort that goes into the project, which includes pre-production, shooting days, and post-production. The length of your final video is not necessarily a factor in its cost.

We will put together a thoughtful, fair quote that takes into consideration everything you’re trying to accomplish with your video and what it will take for our team to achieve your goal. At the end of the day, the video itself is not the business commodity. The result you are trying to achieve is what you are investing into.

Hire us to help you create the video you need to drive results.

Hire us to help you create the video you need to drive results.

Our best work gets done when we can work face-to-face with you. We travel anywhere to produce action in Wisconsin - Green Bay, Appleton, Wausau, Milwaukee, Madison, you name it. We’re also able to travel for video production in Chicago or anywhere else in the country to bring your story to life.

Let's produce action together