Unlike simply rattling off your products and services, a brand can be very challenging to convey to your audience. A brand is more of an intangible feel, rather than a list of things. Video’s emotional storytelling through pictures and sound creates the perfect opportunity to create your brand’s following. After watching the video, your audience should be able to experience the vibe of your company.
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Brand Video Production
In today’s world of content consumption, people want authentic stories, and they veer away from salesy, corporate jargon. Enter a company branding video. These beautiful pieces of corporate video content pull out the best human stories out of your company and amplify your brand in a profound way.
What is a branded video?
A branded video can mean many different things, depending on whom you ask. As a video agency, we would classify a branded video as one that shows the essence of who are as a brand. This is less of a what-we-do video and more of a piece that gives the audience a sense for what you’re like to do business with.
Why your business needs a brand video
Brand Video Production
What makes us unique in this space is that we come from a journalism background. Years of broadcast news experience meant putting together real stories that the average viewer would want to watch - or they were reaching for the remote control. Generally, the success in broadcast news content comes down to story flow, great soundbites, compelling video and human emotion. Those same elements carry right over to brand video strategy. We can make corporate video content, which traditionally has been on the boring side, captivating. We use those same elements to tell your stories, all while making sure they’re advancing your brand.
Here are some common applications for brand journalism videos:
Telling the personal story of an employee as it relates to your brand pillars. Let’s say your company brand pillars are commitment, quality and service-oriented. It might be tempting to produce a video with executives talking about those qualities and how they apply to the business, but brand video production strategy we’ve seen that works really well is to find a few people in the company who embody one of those and tell his/her story. Where inside of them does “service-oriented” come from? Is it something they learned from their parents growing up? Was there a service-related moment on their first day of work that stuck with them? These become very powerful branded video content.
Telling the story of how your company began. Almost every company has an awesome startup story. That’s because there’s so much emotion, energy and passion from the founder(s) to get the business off the ground. It’s a big part of why a show like “Shark Tank” is so popular. There’s a great chance that story should play a role in your marketing. To take your brand video one step further, you could help your audiences understand the connection to the present state by linking how the original twinkle in the eye relates to how the company serves its customers today.
Sharing how your product/service impacted a customer in a unique way. Great businesses solve problems for customers. Along the way, your product or service has, at some point, made a big impact on at least some of customers. Showing the “after picture” of how that product/service changes everyday life for your customers can be a powerful company brand video. Think of this, in some ways, as your explainer video.
Showing how you impact the communities around you. As a video agency, we see the good in people all the time through the philanthropic acts of our customers. When we talk to great companies, we often hear about the great work their employees do in the community. These are perfect opportunities to use a storytelling approach in video production, pull in the viewer’s attention and show what your people are all about.
Hire us to help you create the video you need to drive results.
Our best work gets done when we can work face-to-face with you. We travel anywhere to produce action in Wisconsin - Green Bay, Appleton, Wausau, Milwaukee, Madison, you name it. We’re also able to travel for video production in Chicago or anywhere else in the country to bring your story to life.