- Explainer videos
- Social media visual content
- Content marketing
- Drone visuals
- Event promo videos
- Case studies
- Testimonial videos
- Internal communication
- TV commercials
- Non-profit promo videos
- Landing page videos
- Company documentaries
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Commercial Videography Company in Wisconsin
Are you looking for a corporate commercial videographer? At Gillespie Productions, we specialize in producing action for your organization through storytelling corporate video. As corporate commercial videographers, we help your target audience engage with your story through the powerful medium of video. Our intertwined background of broadcast journalism, corporate communications, video production, television, graphic design and audio result in a product that is polished, engaging and on-point.
Corporate videographer for your business
A corporate video can take many forms, but our most common applications are:
Company overview video.
This video tells the story of who you are, what you do and what you enable for your customers. Your target audience should not only understand more about your organization, but it should become more closely drawn to it.
Recruiting video.
A powerful recruiting video conveys the value proposition your company has for its employees. The best recruiting videos tell emotional stories from employee perspectives - how they impact the company, how they impact the world through the company, how their life has changed after joining the company.
Promotional video.
A promo video, in short, is a video that helps market your product or company to a target audience. We view promotional videos as more of a direct, hard sell than other storytelling videos.
Brand video.
A brand video is a visual representation of your brand messaging. This is an illustration of what you want people to think when they hear your company name and soak in your messaging.
In addition to the above applications, we produce these types of corporate videography:
Generate hype with corporate event videography
Corporate event videography can be a great tool to recruit more attendees for next year’s big conference. When attendees hear about your event, they’ll likely check out the schedule, the city, the hotel. Make sure they get a feel for the event by checking out a promo video that shows what it’s like to be there and what they’ll get out of it, as told by happy attendees from the prior year.
Find a professional videographer in Wisconsin
Yes, you can find great video production from places outside of New York, L.A. and Chicago. We are based in De Pere (just outside of Green Bay), and we travel throughout Wisconsin and beyond to capture your story.
Benefits to having a professional business video
For starters, having some sort of corporate video element(s) on your website has become almost an expectation for your audience. But the need for a corporate video on your website goes well beyond just keeping up with the pack. A polished video allows your customers to experience your brand and/or product or service before engaging in a sales conversation. How do you them to feel? Business videos are also go-to content when the sales process actually starts. You can wow your customers with the same, carefully structured 2-minute video every time a customer learns more about your company. This ensures consistency in message and intended outcome, which become vitally important when you have 50 sales reps talking to prospective customers. A video is also a great way to introduce your company in the opening discovery meeting, instead of walking through a 10-15 minute presentation. Save that time for sales conversations. When we say, “professional business video,” the key word in that is “professional.” At the risk of sounding like video snobs, it is important to consider what impression you want to give in your video content. Smartphones are great for video makers to generate easy content, but when you’re talking about those cornerstone pieces of your marketing effort, how you produce that video will say a lot to your customer in your attention to quality and detail.
Types of corporate videography
There are many different types of corporate videography. Our services range anywhere from producing full-length corporate documentaries to delivering powerful video content for corporate events. As a video maker, our goal is to produce action from your target audience, regardless of the application. At Gillespie Productions, we have many different types of corporate videography, with the most common forms being a company overview video, recruiting video and brand video. We occasionally engage a full crew, from director to camera operators, in a studio environment, but we most often we are filming in a customer’s natural environment.
Corporate video that builds brands
When you consider the impact video has on viewers’ emotions of how they view your company, there’s little surprise that video plays a big role in building brands. Often, we see a brand video being the building block of a brand rollout. A brand video brings your brand essence to life. In other words, when go through a branding exercise and you have a strategy and messaging book, and you ask the question, “What does this look like in real life,” that’s what the brand video illustrates. After the brand video typically comes a series of videos that dive a little deeper in your brand values. A great way we’ve seen them work is when we can tell an employee’s individual story that exemplifies what that value is all about.
FAQ for Commercial videography production
A videographer is much more than just “the guy with the camera.” It actually takes a team of people to bring your video idea to life. At Gillespie Productions, your videography team shepherds your rough video concept all the way through completion. This includes pre-production, shooting, and post-production.
Yes. The most visible part of your video project - the shoot - is only part of our process. A videography project includes pre-production (messaging and scripting), shooting and interviewing, and post-production (editing, including adding graphics and music.)
With combined backgrounds in broadcast journalism, corporate communications, film, graphic design, and video production, the Gillespie Productions team has a deep understanding of how to tell a story and how to navigate the corporate landscape. We tell real, human stories in a way that people want to watch and engage with.
Our team can not only tell a great story and put together an attractive video, but we also have an intuitive understanding of your business’ purpose. We will always stay true to your brand - in other words, we don’t just produce videos in “our style” but we maintain your brand’s look, feel, and values through our videos.
In short, the work we do is both an art and a science - and we rise to the challenge, every single day!
Your business needs to communicate with your intended audience in a very crowded digital landscape. People have extremely short attention spans and they are accustomed to consuming content through watching videos.
Yet not all videos are created equal. There are plenty of ineffective videos out there, so that’s why it’s important for businesses to be smart about their video content. Great videos draw an emotional response out of your target market. They create an experience. And this is what drives your intended business result, whether that’s more sales, more clients, or more recruits.
Your cost will vary significantly based on the complexity of the project. We always bill in relation to the amount of effort that goes into the project, which includes pre-production, shooting days, and post-production. The length of your final video is not necessarily a factor in its cost.
We will put together a thoughtful, fair quote that takes into consideration everything you’re trying to accomplish with your video and what it will take for our team to achieve your goal. At the end of the day, the video itself is not the business commodity. The result you are trying to achieve is what you are investing into.
Hire us to help you create the video you need to drive results.
Our best work gets done when we can work face-to-face with you. We travel anywhere to produce action in Wisconsin - Green Bay, Appleton, Wausau, Milwaukee, Madison, you name it. We’re also able to travel for video production in Chicago or anywhere else in the country to bring your story to life.