Corporate Video Production

Corporate Video Production in Wisconsin

What are you looking for in a video production company? Are you just looking for one corporate video that can stand on its own? (That’s okay, we can do that, too.)
Or are you looking for a partner who can learn your brand, deliver consistent quality and provide resource relief?
If so, our long-term partnership is a perfect fit for you. In this relationship, we become the proverbial “extension of your team.”

Why does it matter to have a long-term corporate video production partner?

Partner.

You have a partner with a deep knowledge of your brand, culture and company priorities. That means you have more content that’s on-point the first time you look at it, and you save time by not having to explain the background for every project. Our customers often give us a project with very little information, and we are thrilled when we hear, “Take this and run with it.”

Build an asset library.

Aligning with a corporate video production agency for the long haul enables you to stockpile interviews and b-roll with the same vendor. There’s no more digging for files and sending huge clips. We have it all cataloged in an easy-to-search library for us to find reusable content, saving production costs and enriching the final product. The longer we’re in business together, the more expansive the library, making it easy for us to quickly pull shots for a particular topic when we need them.

Consistent quality and look/feel.

When you’re endeavoring on producing creative corporate video, it’s vital to have consistent quality and look/feel of your content. Yes, you have brand guidelines. Yes, you’re the one approving all videos and can put your own stamp on it. However, every creative entity has their own unique style, and maintaining consistency can be a challenge. With one business partner, everything sings together.

It’s a lot easier to communicate.

It’s a lot easier to communicate with one video production company than multiple services. We pride ourselves on streamlined communication in a centralized project management hub that you and we log into. At any time, you know the status of your projects, you can track their progress and you can easily contact anyone working on the project.

How do you find a long-term corporate video production partner?

Look for scalable production quality

Look for scalable production quality. Yes, we want every piece of content we produce to be beautiful. However, corporate video production has varying degrees of production quality. After all, we all have budgets to worry about. Some projects require a crew of eight, and some can easily get by with two. When you look at corporate video pricing, how many people on the shoot plays a direct role in what you pay. There are some companies who greatly prefer to do things with a large crew - director, producer, director of photography, gaffer, camera ops, audio - every time. Gillespie Productions is a company that can easily scale up or down, depending on the project needs.

Experience matters

You need to know the company can handle the work. What types of projects do they work on? How long have they been in the video production industry? When you look at their portfolio, remember this is their best work. What does their average work look like? You should also consider how fast they turn around projects. Will you have things in a week or in a month?

Business acumen

When you’re working with business video, you’re inherently going to have business-related content - either embedded in the content or as the underlying reason for producing the content. Will your production vendor be able to think strategically with you? Can they work with executives? Can they connect that business acumen to video production? A major part of our background at Gillespie Productions is in corporate communications. We know how to talk business and how corporate video content fits into the bigger, strategic picture.

What does the average process look like?

Our corporate video production process will frequently involve the following stages:

Project initiation.This includes budgeting, talking through the basic elements of the shoot and the creation of a statement of work.
Pre-production.The planning stage may include in-depth messaging, creative brainstorming, storyboarding and scheduling.
Shoot.Our typical shoot is for one day, and it most often involves a director/producer, a director of photography and a shooter/editor.
Post-production.This stage is where the project really comes together. This is when we edited the video, add voiceover, graphics and music. The project is complete when we send you the final video file.

FAQ for Corporate video production

Corporate video production means you have a team of people working together to bring your video idea to life. At Gillespie Productions, your corporate video production team shepherds your rough video concept all the way through completion. A corporate video production project includes pre-production (messaging and scripting), shooting and interviewing, and post-production (editing, including adding graphics and music.)

We firmly believe that videos should be interesting and engaging. A 30-second video can be boring and a three-hour video can be fascinating. There is no set length that a corporate video “should” be - it all depends on the content. We will bring our decades of experience to your project and produce a corporate video that absorbs your audience and compels them to action.

The cost of your corporate video production depends on the complexity of the project. We always bill in relation to the amount of effort that goes into the project, which includes pre-production, shooting days, and post-production. The length of your final video is not necessarily a factor in its cost.

We will put together a thoughtful, fair quote that takes into consideration everything you’re trying to accomplish with your video and what it will take for our team to achieve your goal. At the end of the day, the video itself is not the business commodity. The result you are trying to achieve is what you are investing into.

Your business needs to communicate with your intended audience in a very crowded digital landscape. People have extremely short attention spans and they are accustomed to consuming content through watching videos.

Yet not all videos are created equal. There are plenty of ineffective videos out there, so that’s why it’s important for businesses to be smart about their corporate videos. Great videos draw an emotional response out of your target market. They create an experience. And this is what drives your intended business result, whether that’s more sales, more clients, or more recruits.

Hire us to help you create the video you need to drive results.

Our best work gets done when we can work face-to-face with you. We travel anywhere to produce action in Wisconsin - Green Bay, Appleton, Wausau, Milwaukee, Madison, you name it. We’re also able to travel for video production in Chicago or anywhere else in the country to bring your story to life.

Let's produce action together