An employee buy-in video project is utilized for internal communication purposes. These videos are typically produced when an organization is going through a very large change or introducing a big, strategic initiative. The purpose of an employee buy-in video is to gain the support of your team for this new change, strategy, or initiative. Within this video, you want to tell the story of how the change - whether it’s a new process, a new software, a new production line, or a new market - will improve the lives of the team members. This video will showcase the transformation that will take place and aims to get the team members on board.
An employee buy-in video project includes pre-production (messaging and scripting), shooting and interviewing, and post-production (editing, including adding graphics and music.)
1) The Exploration Phase
We will spend time with the relevant members of your team, gaining a deep understanding of your organization, your target audience, and what you are looking to accomplish with your video project.
2) The Messaging Phase
We will flesh out the messaging of your video. This can include scripting and B-roll.
3) The Shooting Phase
Depending on the complexity of your project, we will spend half days or full days shooting.
4) The Post-Production Phase
We edit and perfect your video, including adding graphics and music. You will be involved in this phase, providing feedback along the way.
The cost of your employee buy-in video depends on the complexity of the project. We always bill in relation to the amount of effort that goes into the project, which includes pre-production, shooting days, and post-production. The length of your final video is not necessarily a factor in its cost.
We will put together a thoughtful, fair quote that takes into consideration everything you’re trying to accomplish with your video and what it will take for our team to achieve your goal. At the end of the day, the video itself is not a business commodity. The result you are trying to achieve is what you are investing into.