Internal Communications Video Production

You have an initiative that will change your business or business unit. You get everyone together and tell them your message. You spend money on plane tickets. You’re excited about it.

let's produce action

Everyone leaves the room, and you think, why don’t they get it like I do? Why can’t they see how great this after picture is? They all know the before picture.

You have the plan to get them to a better place. Start with the after picture…make them want it RIGHT NOW. And then walk them through how you’ll get there.
Our buy-in videos do just what the name implies. These corporate videos gain the buy-in of a large organization.
Why do they work?

The audience can see how your new project will impact them.
High production value elevates the importance of the project and gets people excited.
A large group of people, either in a large gathering and/or in a virtual environment, receives one consistent message, in an exciting format, at the same time.

Our video production services for a buy-in video include helping put together the storylines, core messages, interview suggestions and b-roll - all resulting in a not-your-average corporate video.

FAQ for Employee buy-in video production

An employee buy-in video project is utilized for internal communication purposes. These videos are typically produced when an organization is going through a very large change or introducing a big, strategic initiative. The purpose of an employee buy-in video is to gain the support of your team for this new change, strategy, or initiative. Within this video, you want to tell the story of how the change - whether it’s a new process, a new software, a new production line, or a new market - will improve the lives of the team members. This video will showcase the transformation that will take place and aims to get the team members on board.

An employee buy-in video project includes pre-production (messaging and scripting), shooting and interviewing, and post-production (editing, including adding graphics and music.)

We firmly believe that videos should be interesting and engaging. A 30-second video can be boring and a three-hour video can be fascinating. There is no set length that a company buy-in video “should” be - it all depends on the content. We will bring our decades of experience to your project and produce a video that absorbs your employees and compels them to buy into your message or initiative.

With an employee buy-in video, it’s important that we understand the “why” behind the change or initiative that is being made, so we can formulate a cohesive story. The process can be broken down into four steps:

1) The Exploration Phase

We will spend time with the relevant members of your team, gaining a deep understanding of your organization, your target audience, and what you are looking to accomplish with your video project.

2) The Messaging Phase

We will flesh out the messaging of your video. This can include scripting and B-roll.

3) The Shooting Phase

Depending on the complexity of your project, we will spend half days or full days shooting.

4) The Post-Production Phase

We edit and perfect your video, including adding graphics and music. You will be involved in this phase, providing feedback along the way.

The cost of your employee buy-in video depends on the complexity of the project. We always bill in relation to the amount of effort that goes into the project, which includes pre-production, shooting days, and post-production. The length of your final video is not necessarily a factor in its cost.

We will put together a thoughtful, fair quote that takes into consideration everything you’re trying to accomplish with your video and what it will take for our team to achieve your goal. At the end of the day, the video itself is not a business commodity. The result you are trying to achieve is what you are investing into.

Hire us to help you create the video.

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