- Captivate your customersEvery single company has a compelling story somewhere inside.. Often, it’s the startup story of how the founders solved a problem. Maybe it’s the love of the product and the process that yields a superior result. It’s your go-to story when you’re in front of a prospect and all eyes are on you instead of their phones. Video is the emotional medium that tells that story with the same energy time after time. Rarely can a live person tell a story better than a well-produced video. According to a study from Animoto, 73 percent of U.S. adults are more likely to buy after watching a product/service video.
- A video is consistentIf you have 30 sales reps pitching 30 prospects today, what are the odds your story is being told the same way every time? Undoubtedly, you’ve spent a lot of time and money meticulously crafting your marketing messaging. You need a company overview video to ensure your customers are hearing the same story.
- A company overview video is a versatile, go-to workhorseThis video is the centerpiece of your marketing video strategy. It’s front and center on your website. Send a link after meeting a prospect at a conference. Put it in your email signature. There are so many ways to use it.
- Save timeYou’ve finally landed the intro meeting with the client. You have an hour. Do you really want to spend 15 minutes going through the history of the company and what verticals you’re in? Kick it off with a video. Two minutes. They’re captivated with the company background. Now, you’ve saved 13 minutes to dive into solutions.
Company overview videos can take many different forms. Some companies simply want to create awareness about what they do. This is especially important in the B2B space. Other company overview videos focus more on the “how” behind what you do - and telling that story in an engaging way. Still other company overviews focus on what it’s like to work with that organization.
Whatever your purpose, we will achieve your objective with our unique, storytelling twist. Your video won’t just be a laundry list of bullet points or a verbatim recitation of your corporate values. Your company overview video will tell your story and compel your audience to take action.