Company Overview Video Service in Wisconsin

Company Overview Video Service in Wisconsin

We often hear from clients who are looking to increase awareness about what they actually, what they produce and what they’re all about as people.
These are statements we hear frequently. You could go with a boring 30-minute presentation or give a folder of information (who reads these?). What we’ve found over and over and over is that a tightly produced 2-3 minute company overview video is the most powerful, concise and consistent way to give your audience a general understanding of your company.

So… are all company overview videos the same?

There are plenty of different types of marketing videos that fall into this category. Here are some examples:

Why you need a company overview video.

  • Captivate your customersEvery single company has a compelling story somewhere inside.. Often, it’s the startup story of how the founders solved a problem. Maybe it’s the love of the product and the process that yields a superior result. It’s your go-to story when you’re in front of a prospect and all eyes are on you instead of their phones. Video is the emotional medium that tells that story with the same energy time after time. Rarely can a live person tell a story better than a well-produced video. According to a study from Animoto, 73 percent of U.S. adults are more likely to buy after watching a product/service video.
  • A video is consistentIf you have 30 sales reps pitching 30 prospects today, what are the odds your story is being told the same way every time? Undoubtedly, you’ve spent a lot of time and money meticulously crafting your marketing messaging. You need a company overview video to ensure your customers are hearing the same story.
  • A company overview video is a versatile, go-to workhorseThis video is the centerpiece of your marketing video strategy. It’s front and center on your website. Send a link after meeting a prospect at a conference. Put it in your email signature. There are so many ways to use it.
  • Save timeYou’ve finally landed the intro meeting with the client. You have an hour. Do you really want to spend 15 minutes going through the history of the company and what verticals you’re in? Kick it off with a video. Two minutes. They’re captivated with the company background. Now, you’ve saved 13 minutes to dive into solutions.

FAQ for Overview video production

Company overview videos can take many different forms. Some companies simply want to create awareness about what they do. This is especially important in the B2B space. Other company overview videos focus more on the “how” behind what you do - and telling that story in an engaging way. Still other company overviews focus on what it’s like to work with that organization.

Whatever your purpose, we will achieve your objective with our unique, storytelling twist. Your video won’t just be a laundry list of bullet points or a verbatim recitation of your corporate values. Your company overview video will tell your story and compel your audience to take action.

The cost of your company overview video depends on the complexity of the project. We always bill in relation to the amount of effort that goes into the project, which includes pre-production, shooting days, and post-production. The length of your final video is not necessarily a factor in its cost.

We will put together a thoughtful, fair quote that takes into consideration everything you’re trying to accomplish with your video and what it will take for our team to achieve your goal. At the end of the day, the video itself is not the business commodity. The result you are trying to achieve is what you are investing into.

The company overview video production process can be broken down into four steps:

1) The Exploration Phase

We will spend time with the relevant members of your team, gaining a deep understanding of your organization, your target audience, and what you are looking to accomplish with your video project.

2) The Messaging Phase

We will flesh out the messaging of your video. This can include scripting and B-roll.

3) The Shooting Phase

Depending on the complexity of your project, we will spend half days or full days shooting.

4) The Post-Production Phase

We edit and perfect your video, including adding graphics and music. You will be involved in this phase, providing feedback along the way.

Gillespie Productions has experience creating company overview videos for a wide variety of industries. We can work within any industry, including manufacturing, engineering, healthcare, construction, agriculture, education, technology, food services, transportation, finance, commerce, hospitality, and non-profit.
Hire us to help you create the video you need to drive results.

Hire us to help you create the video you need to drive results.

Our best work gets done when we can work face-to-face with you. We travel anywhere to produce action in Wisconsin - Green Bay, Appleton, Wausau, Milwaukee, Madison, you name it. We’re also able to travel for video production in Chicago or anywhere else in the country to bring your story to life.