You’ve got the lead. You’ve got the existing client. You have a soft commitment of “Yes, but not right now.” Aside from the occasional follow-up, how do you keep your business top-of-mind? One great way is a series of content marketing videos. Consistently putting out a brief piece of content and sharing with them - and other clients like them - will continue to put your name in front of them. In addition, content marketing is a great way for leads to find YOU. They’re already looking for this type of information to help them solve their problems. Without giving away the family recipe, you’re able to give them enough information to help them now, and when they need to make a buying decision, they already know where to go.
Product demo or service demo.
Product demos are everywhere. Do you need a new grill? Watch a promo video from the manufacturer. Looking for a car? Check out the promo videos. Even a non-consumer good, such as an app, does this. Get the information you’re looking for in less than a minute.
If you’re looking to make a big impact right at the launch of a new product, service, company or even internal initiative, a promo video in the form of a big-splash video can be a big-time winner. Video’s unique power of emotional connection can more quickly move people to want to get to that better state. Think of the big-splash content as the powerful trailer that plays right before the kickoff of a football game. You want the product right now.