- We find the story As your corporate video production partner, we first need to dig for the stories that resonate with your target audience. Most often, we ask to talk to your top-performing employees. The ones whom you could say, “If we had ten of them, we’d be unstoppable.” We ask them what they like about the company, what attracted them to the job and what kinds of story angles connect with them. Most often, that’s where we find the best storylines, and our journalism background helps pinpoint these emotional hooks.
- We help articulate the storyTaking all of those nuggets unearthed during the story-finding stage, we then help with the messaging. While the final video draws from real stories from actual humans, we still have the ability to shape the story to fit with your business goal. We help you identify the best interviewees, supporting video elements and story flow in our pre-production process.
- We bring it to life in video formWith the intended story planned out, we move to shoot days, in which we sit down with our interviewees and ask them questions that will generate those organic answers. We then capture video of them performing their work and interacting with others - all in a style that looks believable and not staged. We pull it all together in post-production, and you now have a recruiting video (or series of videos) that will help you attract top talent.
An effective recruitment video creates a desire to work at your company. You want to start the conversation with candidates, through this recruiting video, and then “close the deal” through the interviewing and hiring process.
A great recruiting video is a living, breathing job description - yet, we don’t try to cram a bunch of facts and details into our recruitment videos. We simply tell your story. We tell the story of what sets you apart from other employers, piquing the interest of your ideal job candidates. This includes candidates who are actively job searching as well as people who aren’t necessarily in the job market but who might be a great fit.