Why do you need recruiting video production?
Think about how often you watch a YouTube product review for a purchase that costs less than $50. Why? Because you want to see how it works and what it’s like before making a decision. What do you think your candidates are doing when they see a job posting? They’re poking around, looking for clues on what it would be like to work there and if they could see themselves working there for years.
You need a powerful recruiting video not only to help control that message, but more importantly, to influence the candidate to consider applying, and ultimately, accepting your offer.
Recruiting videos are hardly a new tactic, but the successful ones are far from the traditional recruitment videos of 20 years ago, when a stiff voiceover rattled off a laundry list of perks - competitive wages, 401(k) plan, educational assistance, vacation, etc. Those were usually paired with overly happy employees whom you knew were not that happy all the time.