- We find the story As your corporate video production partner, we first need to dig for the stories that resonate with your target audience. Most often, we ask to talk to your top-performing employees. The ones whom you could say, “If we had ten of them, we’d be unstoppable.” We ask them what they like about the company, what attracted them to the job and what kinds of story angles connect with them. Most often, that’s where we find the best storylines, and our journalism background helps pinpoint these emotional hooks.
- We help articulate the storyTaking all of those nuggets unearthed during the story-finding stage, we then help with the messaging. While the final video draws from real stories from actual humans, we still have the ability to shape the story to fit with your business goal. We help you identify the best interviewees, supporting video elements and story flow in our pre-production process.
- We bring it to life in video formWith the intended story planned out, we move to shoot days, in which we sit down with our interviewees and ask them questions that will generate those organic answers. We then capture video of them performing their work and interacting with others - all in a style that looks believable and not staged. We pull it all together in post-production, and you now have a recruiting video (or series of videos) that will help you attract top talent.
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Recruiting Video Production
Why do you need recruiting video production?
Think about how often you watch a YouTube product review for a purchase that costs less than $50. Why? Because you want to see how it works and what it’s like before making a decision. What do you think your candidates are doing when they see a job posting? They’re poking around, looking for clues on what it would be like to work there and if they could see themselves working there for years.You need a powerful recruiting video not only to help control that message, but more importantly, to influence the candidate to consider applying, and ultimately, accepting your offer.
Recruiting videos are hardly a new tactic, but the successful ones are far from the traditional recruitment videos of 20 years ago, when a stiff voiceover rattled off a laundry list of perks - competitive wages, 401(k) plan, educational assistance, vacation, etc. Those were usually paired with overly happy employees whom you knew were not that happy all the time.
Here’s what will get candidates to apply
Quality matters
Phone videos are great for quick-and-easy videos. People are used to shaky video, just as they’ve accepted poor-connection video conferencing. But when it comes to your recruiting videos, you need a video production company to help. Why? Think of the recruiting video as the first impression the company can make with the candidate. Would you bring them into the building through the loading dock on their interview - or would you bring them through your beautiful lobby? People watch a ton of low-quality YouTube video for laughs or home repair, but they also watch a ton of high-end documentaries on Netflix. There’s a much different quality expectation. The same is true for recruitment videos.
Story matters
A successful recruiting video is no longer a list of perks and job descriptions. It’s also not a series of employee testimonials strung together or a 3-minute drone video. The best recruiting videos are a flowing story - with a beginning, middle and end. With attention spans lower than they’ve ever been, you need to capture someone’s attention and hold it until the end of the video - or at least until you’ve gotten your point across.
Authenticity matters
The reason a string of testimonial videos doesn’t work is because people have become highly skeptical of their believability. It’s easy to pick out five happy employees out of a group of 500. What are the other 495 saying? Testimonial videos are also really boring - they are the white noise of employer-recruitment videos. People are drawn into a vulnerable storyteller. Watching an employee talk openly about the challenges of a job and how he/she and the company have overcome that adversity can be gold. Hearing how a company has changed someone’s life can be a go-to piece. Seeing how an employee is changing the world with his/her job is super powerful.
Here’s how this top-notch recruiting video comes to life.
Hire us to help you create the video you need to drive results.
Our best work gets done when we can work face-to-face with you. We travel anywhere to produce action in Wisconsin - Green Bay, Appleton, Wausau, Milwaukee, Madison, you name it. We’re also able to travel for video production in Chicago or anywhere else in the country to bring your story to life.