Recruiting Video Production
Almost every company is struggling to find and retain top talent. How are you marketing your company to those recruits? Employees nowadays are less motivated by a laundry list of benefits and competitive wages. They want to hear about meaningful work - work that shows that they are making a difference.
A top-notch recruiting video is an outstanding way to hear the passion in someone’s voice as he/she describes the life-changing impact your company has made on that person.
We strongly recommend against using a stiff voiceover and describing all of the employee benefits in a recruiting video. Instead, the video needs to engage the recruit on an emotional level.
Our recruiting videos differ from old-school corporate video by:
- Conveying your company culture
- Helping the recruit see themselves in your organization
- Captivating them with an actual, human story
- Showing what your company can do for them personally
- Illustrating how your company treats its employees differently than others
Recruiting video pulls in candidates for Green Bay Police Department
The Green Bay Police Department was looking for a way to make an emotional connection with recruits – not just by giving facts and figures about the job. Gillespie Productions helped GBPD identify storytelling themes that would resonate with its target audience. The result was a recruiting video that has drawn attention not only by job candidates, but by law enforcement agencies around the country.
Check out some recruiting videos
