Almost every company is struggling to find and retain top talent. How are you marketing your company to those recruits? Employees nowadays are less motivated by a laundry list of benefits and competitive wages. They want to hear about meaningful work - work that shows that they are making a difference.
We strongly recommend against using a stiff voiceover and describing all of the employee benefits in a recruiting video. Instead, the video needs to engage the recruit on an emotional level.
Our recruiting videos differ from old-school corporate video by:
The Green Bay Police Department was looking for a way to make an emotional connection with recruits – not just by giving facts and figures about the job. Gillespie Productions helped GBPD identify storytelling themes that would resonate with its target audience. The result was a recruiting video that has drawn attention not only by job candidates, but by law enforcement agencies around the country.