Video production

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What We Do
about-brooklyn

REAL STORIES MAKE REAL CONNECTIONS.

Are you really getting people to watch your video, or are you just another ad for them to skip? Start captivating your audience now.

DOCUMENTARY STYLE

Tell your company’s story in a way that people will actually want to watch.

ON-BRAND MESSAGES

Make sure your target audience is hearing what you want them to hear.

our-service

WE DON’T JUST SHOW UP WITH A CAMERA.

What we do before the shoot is just as important as production day and post-production. Our intertwined background of broadcast journalism and corporate communications gives us an ability to pinpoint the best flow and storyline for video - all in a delivery that won't have your target audience looking for the skip button. We put our projects through four phases:

EXTRACT

What do you want to say? What will captivate your target audience?

ARTICULATE

Here’s the blueprint – the project goal, core messages, storyboard and logistical approach.

SHOOT

Your story comes to life. (By the way, don’t worry about the interviews. We have years of experience of keeping interviewees comfortable.)

EDIT

It all comes together. You’re ready to shine.

work

WORK

Our style can apply to a wide variety of applications.

our-team

WHERE I’M COMING FROM

John Gillespie | Owner

I’ve heard many times that we are a product of our life experiences, and I couldn’t agree more. My hope is that my winding path from television news through corporate communications has given me a unique ability to deliver on-brand content that people want to watch.

One of the fundamental pieces of producing a newscast, or a sportscast in my case, is creating compelling content. If you don’t, viewers will reach for the remote, and the measurement – ratings – usually tells an accurate story.

Compelling content can mean a lot of things, but I think of it as great writing, shorter soundbites, solid supporting video and appropriate pacing. More than anything, in my opinion, it comes down to reporters pulling the best story out of their beats. These are the stories – emotional, genuine, visual – that really connect with the target audience.

While television news and documentaries are great, there still needs to be an on-brand foundation for client-based video production. There needs to be a purpose for producing a video, core messages to stick to and a production plan.

In the same way a fusion chef blends multiple food types, I’m looking to mix different video approaches. The goal is to create content that gives value to the target audience, and ultimately, you, the client.

John Gillespie | Owner

I’ve heard many times that we are a product of our life experiences, and I couldn’t agree more. My hope is that my winding path from television news through corporate communications has given me a unique ability to deliver on-brand content that people want to watch.

One of the fundamental pieces of producing a newscast, or a sportscast in my case, is creating compelling content. If you don’t, viewers will reach for the remote, and the measurement – ratings – usually tells an accurate story.

Compelling content can mean a lot of things, but I think of it as great writing, shorter soundbites, solid supporting video and appropriate pacing. More than anything, in my opinion, it comes down to reporters pulling the best story out of their beats. These are the stories – emotional, genuine, visual – that really connect with the target audience.

While television news and documentaries are great, there still needs to be an on-brand foundation for client-based video production. There needs to be a purpose for producing a video, core messages to stick to and a production plan.

In the same way a fusion chef blends multiple food types, I’m looking to mix different video approaches. The goal is to create content that gives value to the target audience, and ultimately, you, the client.

LET'S GET STARTED ON YOUR PROJECT.