Leveraging Corporate Videos for Product Launches and Announcements

As we wrap up 2024 and head into 2025, many brands are planning big product launches in the new year. 

Pro tip: Make sure you add video production into your marketing strategy for that new product, service, or market entry.

Why prioritize video content? 

Well, according to Loom, “Videos increase traffic, engagement, and lead generation, and are shown to convince 82% of customers to purchase.” 

Eighty-two percent is an astounding number! Let’s dig into how videos can make or break your product launch, and some best practices for creating and distributing them. 

Benefits of Using Videos for Product Launches and Announcements

Videos have the advantage of grabbing the attention of potential customers. A well-produced video creates emotional connections and drives excitement and anticipation – which is perfect during a launch period, when you need to build buzz!

Other benefits include: 

Wider Reach: Videos help you reach a broader audience. There are many ways to distribute your product launch video, including social media, email marketing, and website embeds. Videos are also highly shareable, making your product the topic of conversation across multiple channels.

Higher Retention: Video content tends to stick in viewers' minds. Studies show that audiences retain 95% of a message when conveyed through video, compared to just 10% via text.

Increased Conversion Rates: Effective product launch videos enhance conversion rates significantly. For instance, website landing pages with embedded videos can lead to an 86% increase in conversions.

Key Types of Corporate Videos for Product Launches

Ready for some practical examples? Here are four types of videos that you can leverage during your product launch period: 

Teaser Videos: Short, punchy, and intriguing videos build anticipation before the big launch, creating buzz and curiosity within your audience.

Product Demo Videos: Showcase your product in action by demonstrating features, benefits, and results, to provide clarity on how it solves key problems.

Behind-the-Scenes Videos: Offer a glimpse of the people and processes behind the product, building trust and creating a personal connection with the brand.

‍Customer Testimonials or Beta Tester Reactions: Genuine user feedback builds credibility and shows real-world applications of your product.

Best Practices for Creating Effective Product Launch Videos

As you plan your video strategy for your upcoming product launch, keep these four best practices in mind: 

• Define Clear Goals: Identify what you want to achieve with each video (brand awareness, audience engagement, or conversions) and tailor content accordingly.

• Focus on Storytelling: Don’t just describe features and benefits. Stories are what truly sell. Engage your audience emotionally by weaving a cohesive narrative around your product experience. 

• Use High-Quality Visuals and Sound: Invest in top-tier visuals and crisp sound to convey professionalism and retain viewer attention.

• Incorporate a Strong Call to Action (CTA): Prompt viewers to take immediate action, such as signing up for a waiting list or making a purchase.

Start Leveraging Corporate Videos for Your Next Product Launch—Reach Out to Gillespie Today!

At Gillespie Productions, we're passionate about crafting compelling videos that spotlight your products’ unique stories and strengths. 

Ready to take your product launch to the next level? Connect with us, today!