We get to know your company inside and out so we can create videos that resonate with your audience.
We craft video content that informs, excites, and triggers your desired sales action.
.webp)
We help align your business goals with internal and external communications strategies.
Let’s be real: In 2025, people expect to see video content from your brand.
Videos are authentic and encourage audience engagement, build brand awareness, and boost communication efficacy. Creating video content almost seems like a no-brainer when you think of how beneficial it is.
The only question that remains is: should you shoot horizontally or vertically? While either layout can make exceptional content, there are some reasons why you might prefer one over the other. Posting the incorrect format could even make or break your content’s success!
Let’s talk more about how to decide between vertical vs. horizontal video content and how our team at Gillespie Productions can help make the process even easier for you!
Horizontal Video: The Timeless Standard for Most Platforms
Since the beginning of video creation, people have been enjoying horizontal content. Television screens, computer monitors, tablets, and laptop screens are all better suited for horizontal videos. But with vertical videos, the content doesn’t fill the screen and can affect the viewing quality.
Whether you’re planning to create videos for product demonstrations, to tell your brand stories, or to record interviews of team members or customers, horizontal video is perfect! Not only will it completely fill the screen, but it’s also more natural for us to watch. Humans have naturally horizontal eyesight, so horizontal videos simply replicate what we see in real life and encourage us to engage our peripheral vision.
Until device usage changes and traditional computers, laptops, and tablets become obsolete, horizontal video is likely to remain the standard format. And, with smartphones becoming more advanced with bigger screens, horizontal video may once again be king in the mobile device space, too.
When Vertical Video is the Right Choice
While horizontal video may be more natural to human eyesight, sometimes vertical video is the better option. To make the right choice, you have to take your posting platform into consideration.
Many social media platforms - like TikTok, Instagram, and YouTube Shorts - are designed for vertical video viewing. You can always crop horizontally shot video content into a vertical format, or content may be shot vertically in the first place.
Vertical videos also help you capture more content at the top and the bottom of the screen! This is especially useful when shooting something large or tall.
Plus, if you’re trying to engage a younger audience, the chances are high that they’re going to be looking for vertical content on one of their preferred social media platforms. Since it’s the most commonly used type of content on social media, they are more accustomed to viewing videos this way. That’s why, when you create content geared toward Gen Z or younger, you should meet them where they are and choose vertical orientation.
Choosing the Right Format for Your Platform
Choosing between vertical vs horizontal video content often goes back to the platform you want to display it on. Horizontal videos are fantastic for things like corporate webinars, presentations, and product demos. Since it’s a more natural way of viewing and digesting content, it’s better for long-form content that requires more concentration.
On the other hand, if you’re shooting short-form video content for social media, you may want to stick with vertical videos. This type of video is easily scrollable, making it perfect for short, quick interactions posted on social media. It’s part of the reason why TikTok and Instagram Stories have become so popular! It’s just so addicting to scroll through quick, vertical video content.
Horizontal or Vertical? Let Gillespie Productions Help You Choose the Perfect Format for Your Brand!
When it comes to choosing the right video format for your communications, you have to put your message and audience first. Generally, horizontal videos are more versatile than vertical. They are more natural to view, and they are more widely accepted. When your focus is on delivering information effectively, a horizontal video is the way to go.
If you are shooting specifically for social media, you’ll want to create vertical videos that get your message across quickly and easily. They are more easily viewed on social media and mobile formats, encouraging engagement between you and your audience.
Regardless of the type of video content you want to make, Gillespie Productions is the perfect video content partner. Our experts specialize in crafting videos that are perfectly suited to your brand’s vision – whether horizontal, vertical, or a mix of both. We’ve created genuine engagement and quality video content of all kinds across industries, and we’re excited to do the same for you. Discover how video content could change how you tell your story!
Related Posts
Dive deeper into related blog posts and keep expanding your knowledge!
LET'S PRODUCE ACTION.
Are you ready to bring your message to life? Let’s start the conversation about your goals and how Gillespie Productions can help you meet them.
