Menu

How To Create An Effective Explainer Video

How To Create An Effective Explainer Video
Category:
Blog, Interviews, Marketing, Strategy
On:Jan 11, 2020

Create Best Explainer Video

Explainer videos can be a really effective way of communicating a business’s value proposition to prospective customers. When done well, they captivate audiences, inspire action and drive results.

Over the years, explainer videos have become incredibly popular, with most companies now having at least one of them in their marketing mix. For this reason, standing out from the crowd has become more challenging. This means the content you need to produce must be both compelling and enjoyable to watch.

To help you achieve this, we have identified a number of areas for you to consider when creating an animated explainer video.

Tailor your content to a specific audience

The most effective explainer videos are created with a very specific audience in mind. The story they tell is based on an audience’s unique situation and needs. As such they are far more likely to connect with them on a human level and be relevant to their needs.

Whilst it is undoubtedly more cost effective to produce content which serves a range of audiences and needs, the potency of the explainer video content is usually diluted by this approach and you are unlikely to meet their needs on the level they need.