Miller Electric

Project Summary

Miller Electric, the world’s largest manufacturer of arc-welding products, was ready to launch OpenBook, an online learning-management tool. OpenBook would be wildly popular with educators, but Miller Electric was looking for a high-impact way to introduce the platform to its target audience. Gillespie Productions helped Miller Electric to that end, delivering a high-energy piece that kicked off OpenBook’s launch.

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The Problem.

Inform and excite educators about a new learning platform.

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The Approach.

Show what the platform looks like and address what it can do for educators. Share student testimonials of the platform to further promote engagement.

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The Solution.

The video gained more than 12k views on YouTube and increased awareness of the platform.

  • Project Date
    2018
  • Location
    Appleton, WI
  • Industry Type
    Manufacturing
  • Primary Service
    Promotional Video Production
  • Services Used
    Product Videos
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