Miller Electric, the world’s largest manufacturer of arc-welding products, was ready to launch OpenBook, an online learning-management tool. OpenBook would be wildly popular with educators, but Miller Electric was looking for a high-impact way to introduce the platform to its target audience. Gillespie Productions helped Miller Electric to that end, delivering a high-energy piece that kicked off OpenBook’s launch.
Inform and excite educators about a new learning platform.
Show what the platform looks like and address what it can do for educators. Share student testimonials of the platform to further promote engagement.
The video gained more than 12k views on YouTube and increased awareness of the platform.
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