Miller Electric: High-energy video helps Miller Electric launch learning-management platform
Miller Electric, the world’s largest manufacturer of arc-welding products, was ready to launch OpenBook, an online learning-management tool. OpenBook would be wildly popular with educators, but Miller Electric was looking for a high-impact way to introduce the platform to its target audience. Gillespie Productions helped Miller Electric to that end, delivering a high-energy piece that kicked off OpenBook’s launch.
Informing and exciting educators about a new learning platform
More than 4k views on YouTube, go-to kickoff video at live events
Global welding manufacturer
Miller Electric website
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