Long-term care facility reaches out to nurses to care for their residents.
Rocky Knoll is a long-term care and rehabilitation facility. As it is with many healthcare facilities, it has been difficult to hire the right talent to care for their residents and patients. All traditional recruiting tactics had been exhausted and the next logical step was to look into content that is dynamic and a modern approach.
In the midst of a serious labor shortage of nurses, create a message that rises above the recruiting noise and attracts the right candidates to meet the needs of residents and patients.
Voices of current employees share their stories of the heart behind the work that is done at Rocky Knoll and the impact working there can make. Visually, this piece also captured what the facility itself looks like and what the employment experience is like.
Increased awareness of Rocky Knoll as an employer, increased attraction of the right kind of talent to fill critical positions
Long-term Care & Rehabilitation Facility
Sheboygan, WI
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