The Green Bay Police Department was looking for a way to make an emotional connection with recruits – not just by giving facts and figures about the job. Gillespie Productions helped GBPD identify storytelling themes that would resonate with its target audience. The result was a recruiting video that has drawn attention not only by job candidates, but by law enforcement agencies around the country.
Creating an emotional connection between police department and recruits
Go-to recruiting video for police department
Law enforcement agency
Green Bay, Wisconsin