Sticking to a budget is important for professional video production – but so is making sure that the videos you produce properly reflect the professionalism and enthusiasm of your brand.
Whether you’re looking to expand your business, reach new audiences, or communicate better with your employees, video can be an exciting tool. At Gillespie Productions, we aim to provide valuable services to our customers at good prices – and we also bring you top tips on how to get affordable video production right here on our site.
Let’s look at some top tips on how to cut production costs.
#1. Take Your Time on Preparations
Pre-production is significant. It is the stage where you envision your video and start making plans. The more plans you make now, the fewer problems you are likely to encounter in the future.
This step of the process involves determining the objective of your video, your goals, your audience, and the overarching message of the video. You’ll also need to consider the style, the length, the production timeline, and your plans for distribution.
Working with a well-known production company helps. At Gillespie Productions, we work with you to iron out all the details before production begins, meaning we won’t make costly errors when it comes to filming and production.
#2. Save on Scriptwriting
Some businesses hire marketing professionals to handle their scriptwriting, but did you know scripts aren’t necessary to create incredible videos?
Our video production team often prefers to use testimonial-style videos. Not only are they more authentic, but they bring out the best in everyone we film. Our team asks questions and uses the natural responses from interviewees as part of your video.
While scripts certainly serve a purpose, producing a testimonial video removes the need to spend time writing scripts entirely.
#3. Hire Local Video Production Company
Gillespie Productions is a Wisconsin video production company that works with clients from various industries across the state. We’re known for producing broadcast-quality videos, using high-end camera equipment, incorporating our flair, and creating brand videos at great prices that help generate the business.
Our local video production company helps you maximize returns on this important business expense by working with you regularly and becoming an extension of your team.
#4. Be Aware of Day Rates
When negotiating a video production budget proposal, remember that day rates are typically higher because they consider the cost of camera equipment and pro-production. Many videographers charge by the day.
At Gillespie Productions, we offer a wide range of rate options and typically work with our clients on a regular basis to create multiple films for ongoing marketing campaigns and more.
#5. Choose the Filming Location Wisely
If you choose a filming location that’s far away, difficult to get to, or expensive for multiple people to all travel to, you should expect your video production budget to go up.
If the venue you choose doesn’t have good natural lighting, you may incur additional costs for lighting. Some venues may require the right furniture, and others may require additional setup to block distracting noises.
Choosing the right location can help you stay on budget by ensuring that no additional costs are required.
Remember to choose somewhere local, easy to access, and with plenty of light. Often even your own office or place of work is the best place for it!
#6. Go for a More Simple Video Choice
There’s nothing wrong with keeping things simple. Videos that offer a simple message in a simple format often do well with potential customers because they appear more authentic.
Simpler videos require less time to film, and they also need less time in editing and post-production, meaning it’s a cheaper and simpler way to get your message out there. Just make sure the content is good and that your products speak for themselves if that’s what you are showcasing.
#7. Optimize the Editing Time
Post-production takes longer when a video consists of a large number of shots. It also takes more time when it requires additional graphics, music, and other additions. Some video production firms prefer to edit how they see fit, only to ask for feedback from their client later – but at Gillespie Production, we work with you from day one to understand precisely what you mean.
That means a shorter editing time and fewer revisions because we know what you want!
Maximize Returns with Wisconsin’s Videography Specialists
While budget video production maybe your immediate goal, it’s important to remember that the quality of the videos your brand shares reflects everything you do. Quality video production generates more interest in your brand and, in turn, creates greater revenue and profit.
When considering your video production budget, consider whether low-quality films do justice to your brand.
At Gillespie Productions, we have a team of videography experts at hand. Don’t fear hiring us to create broadcast-quality videos for your company. From marketing films to internal communication and educational videos, we’re the Wisconsin video production company that does it all.
Want a free quote? Call the team today at (920) 857-2224.