Corporate video production is a powerful tool for executives to communicate with employees, stakeholders, and customers. Executive videos can take many forms, from CEO introduction videos to CEO videos to employees, and can be used to convey important information, share company updates, and establish trust and transparency.
In this blog post, we’ll explore 10 different types of engaging executive videos, including examples of the best CEO videos and tips for creating great CEO videos of your own. Whether you’re a CEO looking to improve your video strategy or a corporate video production professional looking for inspiration, this post has something for you.
10 Types of CEO & Executive Videos that Will Resonate with Employees
Now let’s dive into all the best types of CEO and executive videos out there today.
Live streaming video production is a great way for executives to engage with their audiences in real-time. Livestreams can be used for CEO introduction videos, company updates, Q&A sessions, and even virtual events. Livestreams allow for instant interaction, making them an effective tool for executive leadership videos.
#2. Short Update Videos
Short update videos are a great way for executives to communicate company updates, new initiatives, or product launches concisely and engagingly. These videos are typically under 2 minutes in length and are perfect CEO videos to employees that can be posted on a company intranet or used in email newsletters.
#3. CEO As Narrator
An executive leaders video where the CEO serves as the narrator can be a great way to convey important information and share company updates. This format allows the CEO to speak directly to employees, stakeholders, and customers in a personable and relatable way.
#4. Multi-Executive Feature
A multi-executive feature video is a great way to showcase the diversity of executive leadership within a company. This format allows for multiple executive leaders to share their unique perspectives and experiences, and can be an effective type of CEO video to employees.
#5. Green Screen Videos
Green screen videos, also known as chroma-key videos, are one option for executive videos as they allow for easy integration of background images or videos. This technique can be utilized to create professional-looking CEO introduction videos.
#6. CEO Interview
In this format, the CEO is interviewed by an external or internal interviewer. This type of video can be an effective way to demonstrate the CEO’s expertise and thought leadership.
#7. Comedy & Parody Videos
A comedic or parody video can be a great way to inject some fun into executive videos. It can be an effective way to connect with employees and customers on a more personal level.
#8. Townhall Address
A town hall address video is where the CEO addresses the company and answers questions, providing an opportunity for employees, stakeholders, and customers to hear about the company’s vision and plans in a more personal way.
#9. Regular Messages for Employees
Regular messages for employees are short videos where the CEO or other executive leaders share updates, announcements, or other important information with the employees. These videos can be sent via email or shared on an intranet. These messages can serve as a great way to keep employees informed and engaged with the company.
#10. New Hire Orientation
A video message from the CEO as a part of new hire orientation can be a great way to make new hires feel welcomed and valued. This type of video can introduce new hires to the company’s culture and values, as well as to the CEO and other executives. It can also provide an overview of the company’s mission and goals.
How to Create an Engaging Executive Video Step-By-Step
Creating an engaging CEO video or executive video, in general, requires careful planning and organization. Here is a detailed step-by-step guide on how to create an effective video:
- Define the Purpose: Clearly identify the purpose of the video and its intended audience. Determine the key message and objectives of the video.
- Script Writing: Craft a script that effectively communicates the key message and aligns with the video’s objectives.
- Pre-production: Assemble a team of professionals, such as a director, camera operator, and producer. Plan the video shoot, and create a storyboard to visualize the final product.
- Recording: Capture high-quality footage following the script and storyboard. Make sure to get multiple takes to ensure the best quality footage.
- Post-Production: Edit the footage, add music, sound effects, and color correction. Add visual effects, animation, and subtitles as needed.
- Review and Approval: Show the video to stakeholders, including the CEO, for feedback and approval. Make necessary revisions based on the feedback received.
- Distribution: Decide on the channels to use for distribution, such as the company website, social media, and email.
- Measuring Results: Track the video’s performance using metrics such as views, engagement, and conversions. Use this data to improve future videos and measure the effectiveness of the video in achieving its objectives.
Tips on How to Make Your Executive Videos More Interesting
CEO videos and Executive videos can be effective ways to communicate with employees, stakeholders, and customers, but they can also be boring if not executed properly. Here are some tips on how to make your executive videos more interesting to keep your audience engaged.
Focus on the Impact
Instead of focusing on the features of your company or product, focus on the impact it will have on your audience. By emphasizing the impact of your product or service, you can make your videos more relatable and engaging.
Make Your Call to Action Crystal Clear
Include a clear call to action in your video so that the audience knows exactly what to do next. This could be visiting your website, signing up for a newsletter, or making a purchase. Make it clear and easy for the viewer to take the next step.
Establish Your Cadence
Decide on a regular schedule for your videos, whether it’s monthly, quarterly, or weekly. By doing this, you’ll help keep your audience engaged and looking forward to your next video. This consistency helps to build a relationship with the audience.
Be true to yourself and your brand when creating executive videos. This approach will help establish trust and credibility with your audience. By showing your authentic self in the video, you help to establish a connection with the audience.
Choose the Right Person for the Job
Choose the right person to deliver the message, whether it’s the CEO or another executive leader. This ensures that the message is delivered effectively. The person who delivers the message should be someone that the audience can relate to and trust.
Pick the Video Distribution Channels Wisely
Choose the distribution channels that will reach your target audience. These could be social media, email, or your company website. Make sure you’re reaching the right people in the right place.
Always Follow Up on Your Message
Follow up your message with a call to action, survey, or another form of engagement. This helps measure the effectiveness of your video and improve future videos. Following up allows you to gather feedback, measure results, and improve the overall performance of your video.
In conclusion, creating an engaging executive video is a process that requires careful planning and execution. By working with an experienced executive videographer company like Gillespie Productions, you can ensure that your video is of the highest quality and effectively reaches your target audience.
At Gillespie Productions, we have the experience and expertise needed to help you achieve your desired results. Contact us today to see how we can help you create an effective and engaging executive video.