How To Create An Engaging Recruitment Video: 12 Tips From Professionals

How To Create An Engaging Recruitment Video: 12 Tips From Professionals
On:Jul 26, 2021

Recruitment videos are a valuable tool for recruiters and job seekers alike, and when done right, help recruiters find quality candidates who are truly enthusiastic about getting on board. That makes knowing how to create a recruiting video an important step in finding new employees.

Here’s how it’s done.

Why You Need Recruitment Videos

Why You Need Recruitment Videos
Why You Need Recruitment Videos

There’s only so much you can do with text. Sure, you can write the job expectations in a bullet-point format, you can describe the candidate you’re looking for, and you can list the qualities that make your business great – but candidates won’t fully understand what it’s like to work with your team.

Creative recruitment videos give you an opportunity to show what your offices or facility look like, giving potential candidates a chance to see what an average day at work looks like. You can introduce your team, show the environment that job candidates will be working in, and do short interviews with current employees about how they like the place.

It’s a great way to make people feel engaged and excited about applying, resulting in more applications for your job posting, as well as a better recruitment process overall.

What Every Good Recruitment Video Needs

What Every Good Recruitment Video Needs
What Every Good Recruitment Video Needs

Recruitment videos can be highly effective, but they need to be done right. A good recruitment campaign will fit the following criteria to perform two functions; demonstrating that your company is a great place to work and making clear precisely what you expect from job candidates.

Company Culture

Your company culture is what makes you unique. Your video should demonstrate what it’s like to work with your team, your values, and your goals.

Keep It Concise

Your video shouldn’t be too long. You want to keep things clear, concise, and easy to understand. It should also be casual but not unprofessional and friendly without appearing fake.

Information About the Role

Job candidates need to know what is expected of them, so your video will need to explain what you are looking for in a new employee, the roles and responsibilities of the job, and the kind of people for which you’re looking.


Recruitment Video Needs
Recruitment Video Needs

Testimonials allow you to give current team members a chance to talk about what it’s like working for you. Your current employees are perhaps the best tool for giving new candidates confidence that your company is the right place to choose.


Finally, don’t forget to list the benefits of working at your company. Whether it’s the positive working atmosphere or the retirement and health plans, don’t forget to touch on them during the film.

Some More Tips On Creating Great Job Advertisement Videos

Let’s get specific. Here are some of Gillespie Productions’ top tips for producing creative recruitment videos that attract quality candidates. These tips will help you make better videos, not just for recruitment for internal communication and even marketing purposes.

Make A Plan

For some people, making a plan starts with a recruitment video script. For others, it starts with creating an overall idea of what you want the video to be. At Gillespie Productions, we tend to avoid overly-scripted videos and opt for something more natural instead.

Be Sure That You’ve Included Key Information

Recruitment Video Key Information
Recruitment Video Key Information

Before moving onto production, be sure that your plan includes all necessary information. There’s nothing worse in video production when you realize you forgot to include something after finishing filming. So write a list of what your video needs to include, and stick to it!

Answer Main Candidate’s Questions

Be sure to answer the main questions candidates will have when applying for the position. Not sure what to include? Talk to your current employees and see what questions they had during the recruitment and interview process.

Video Should Be Short

It might feel like you have a lot to pack in, but your video shouldn’t be any longer than a few minutes. Anything longer than that, and you risk losing the attention of candidates. With a clear and concise video, potential candidates will be more compelled to apply for the position soon after watching the video.

Keep It Fun!

It should go without saying, but it’s important to keep your video fun. Experiment with a few different recruitment video ideas in your planning stage, and be sure to choose the most upbeat idea that demonstrates what it’s like to work at your company. A fun workplace is every employee’s dream.

Add Subtitles

Believe it or not, people watch videos without the audio on fairly often these days. Perhaps a viewer is in a public place without headphones, or you’re looking to quickly catch the attention of somebody casually scrolling online. With subtitles, people can watch and understand the clip in full without even turning on the audio – and if they are suitably intrigued part-way through watching, they can simply turn on the audio.

Showcase Your Company Culture

Showcase Your Company Culture
Showcase Your Company Culture

Your company culture is what makes you unique, and it’s also a great way to capture the attention of potential applicants. Try doing a run-through of the average day in your office, speak to managers and team members, and discuss your ethics and goals.

Add Call To Action

A call to action encourages people to get in touch or submit an application immediately when the video ends. A great way to get people to take action is to stress how quick and easy it is to make their application, and if the quality of the video was good, potential applicants should feel inspired to make their application quickly.

Find Matching Music You Can Use

An upbeat and lively tune helps people feel an emotional connection to your brand when watching a recruitment video, but it’s important to find something that isn’t protected by copyright. If it is protected by copyright, you must either get permission to use the audio or pay for the rights to use it before producing the short film.

The music should be positive and upbeat but shouldn’t overpower what people say in the video.

Promote the Video

A quality video isn’t much use if people don’t see it. Once the video is ready, make sure it is easy to find on your company’s social media, website, and recruitment websites. If you’re looking to cast a wide net, you may even want to consider paying for social media advertising to target people based on location, profession, or interests.

Update Your Videos

It’s important to keep your video up to date. If it’s a hyper-specific video, you’ll need to update the video every time the job position changes. If it’s a more general recruitment video, be sure to update it at least every couple of years as your business changes.

Creating Great Job Advertisement Videos
Creating Great Job Advertisement Videos

Choose the Right Production Team

Finally, it’s essential to choose the right production team. At Gillespie Productions, we give Wisconsin businesses an easy way to develop internal communication, marketing, and recruitment videos.

Our team of professional videographers creates recruitment videos that perfectly encapsulate your brand, vision, and culture. To find out more about how we can expertly handle all your recruitment video needs, call our team today at (920) 857-2224 and hire us!